With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full service marketing research company into its fifth decade. He and his team form actionable research strategies and solutions by combining an intimate understanding of client’s business objectives with the design strength and marketing expertise required to drive business growth.

As an industry leader, Merrill is known for his commitment to supporting the continuous development of marketing research by nurturing new talent and pioneering new methods for meeting the paramount challenges of the industry today. He currently serves on the Board of Directors and is National Treasurer of the MRA. He currently serves on the national MRA board as well as the advisory boards for the University of Texas at Arlington, the University of Georgia, the University of Wisconsin, and Southern Illinois University. He has served as President of the AMA Boston Chapter and Co-chaired two AMA Leadership Summits. In addition, he is a sought after speaker for industry conferences including AMA, CMOR, CASRO as well as universities including Northeastern University, Boston University, Emory University, Hofstra University, and the University of Pennsylvania. Merrill also authors The Merrill Dubrow Blog, which he started in August 2006.

Prior to taking the leadership role at M/A/R/C, Merrill served as senior vice president of client development at Harris Interactive’s Service Bureau where he led his team to achieve superior levels of excellence in client service and set new records for the company. Before joining M/A/R/C, he held positions with Elrick & Lavidge, Phone Lab Research, CRC Information, Quick Test and BizRate.com throughout his 20+ years in the industry.

Merrill received a Bachelor of Arts degree from Hofstra University in Long Island, New York. He is a loyal Boston Red Sox fan. Merrill is married and has three children, Justin, Riley, and Morgan.

As the leader of M/A/R/C’s Advanced Analytics group, Randy offers clients a distinctive approach to solving marketing problems by adapting best in class statistical and analytic methods to meet the informational needs of a dynamic marketplace. With a specialization in new product forecasting and a natural tendency toward innovation, he has delivered breakthrough applications across industries; most recently in pharmaceutical and business to business research.

Beyond integrating insights and information, clients rely on the accuracy of Randy’s forecasts, using the Assessor® model, for high risk strategic decision making. With Randy at the helm, Assessor® has been successfully applied to thousands of forecasts achieving remarkable results with an accuracy record of ± 10% on 90% of validation opportunities.

During the past 19+ years, Randy has acquired diverse industry experience including consumer packaged goods, pharmaceuticals, personal computers, peripherals, cellular phones, and financial services.

He holds an M.B.A. in Marketing and undergraduate degrees in Finance and International Marketing from The University of Texas. He has also served as a guest lecturer in graduate and undergraduate business classes at the University of Texas. He regularly attends industry conferences including The Market Research Event held by the Institute for International Research and conferences held by the American Marketing Association.

Randy and his wife have three children.

Leading the client service team for Assessor®, M/A/R/C’s preeminent new product forecasting and optimization solution, Amy provides clients with a unique combination of research design, marketing strategy and analytic precision that guides sound decision making. Her depth of knowledge drawn from conducting hundreds of new product forecasts and her understanding of new product success requirements keep her in high demand for consultation at every stage of the product development cycle.

For more than 25 years, Amy has been a leader in developing talent and research tools that bring forth the intrinsic value of research in giving clients the ability to anticipate the needs, desires and reactions of their customers. And, while much of her work is grounded in science, her art is in transforming complex information into an understandable, effective plan of action.

In addition to her forecasting expertise, Amy has extensive experience in brand essence evaluation, segmentation, optimization and market performance tracking. Her broad industry experience includes consumer packaged goods, financial services and pharmaceutical products.

She holds a Bachelor of Science degree in Business Management with a marketing concentration from Texas A&M University and regularly attends key industry events such as the American Marketing Association’s Annual Marketing Research conference and the Pharmaceutical Business Intelligence and Research Group Symposium.

Amy looks forward to parent’s days, holidays and summers to spend time with her away-to-college son and daughter.

Susan leads the MarketLink client service team where her primary focus is on connecting clients to insights revealing the drivers of loyalty and competitive advantage and, importantly, understanding the relationship that exists between these drivers and shifts in market share. Known for her ability to blend creativity with sound reasoning, clients seek Susan’s consultation to tap into the power of their data, see the possibilities and form solid action plans.

During her 20+ years in marketing research, Susan has acquired significant industry experience in restaurant services, financial services, health care, telecommunications and consumer packaged goods. Her areas of expertise include segmentation, in-market performance tracking and marketing effectiveness research in addition to customer loyalty.

Susan received a Bachelor of Science degree in Education with a major in Psychology from Southwest Texas State University. She has been a keynote speaker at industry conferences including the Marketing Research Association. She enjoys spending time with her two children.

With a diverse and significantly progressive experience base in retail and category management, consumer research and strategic planning, Kevin leads the team of research professionals in M/A/R/C’s Greensboro, North Carolina office. Together, Kevin and his team focus on providing consumer insight strategies to support business objectives and drive bottom-line results for clients.

His proven track record of strategic consulting engagements include identifying growth platforms through consumer segmentation, facilitating consumer insight utilization between manufacturers and retailers, and implementing analytical tools for shopper loyalty development, price elasticity optimization and marketing response measurement.

Kevin is a recognized leader and contributor to the marketing research industry and is known for his forward thinking, willingness to try new things and steady pursuit of new ideas and solutions that benefit clients. He has been a feature speaker at Acosta Marketing Conference and a regular presenter at IRI’s Reinventing CPG and Retail Summit. In support of the education of future marketing research professionals, Kevin developed a consumer insight project for the Sam Walton Business College MBA program at the University of Arkansas. Additionally, he has conducted training seminars for clients including Walgreens, Novartis and Masterfoods.

Prior to joining M/A/R/C, Kevin was Vice President for IRI where he led the Analytic Consulting Group. He has served as Director of Marketing Information and Category Management for Renfro Corporation and has also held positions with Carolina Manufacturer Services and First Data Corporation. He received a Bachelors degree in Business Administration from Florida Atlantic University.

Kevin lives in Winston Salem with his wife Melissa and two daughters, Chelsey and Tracey.

With nearly 20 years of traditional and CRM market research experience, Betsy is known for designing solutions for client’s information needs and then linking research results to the business issues at hand. Her experience spans new product forecasting, product performance tracking, product and brand positioning, brand optimization and market segmentation. She has experience across a wide array of categories including financial services, OTC and Rx healthcare, consumer packaged goods, telecommunications and travel & leisure.

Betsy is consistently recognized for her dedication to creating strong client relationships and providing superior client service. Recently, Betsy and her team received the Client Delight award, one of M/A/R/C’s most prestigious awards.

Prior to joining M/A/R/C, Betsy was an Account Director at Targetbase Marketing, a direct marketing agency specializing in CRM. She was responsible for measuring the impact and effectiveness of relationship marketing efforts for Fortune 500 clients.

Betsy holds a Master of Marketing Research degree from the University of Georgia. She earned her B.B.A. from Brenau College where she graduated with Honors.

Betsy has a passion for plants from roses to hellebores and can be found on weekends explaining the finer points of pruning to her 6-year old daughter – or changing the diaper of her 3-month old son.

Sherri recently joined M/A/R/C and brings nearly 30 years experience in the market research industry. She has managed hundreds of consumer and business-to-business qualitative and quantitative studies. She has experience designing, implementing and analyzing a wide variety of research projects including marketing planning, image, segmentation, sales prediction, customer satisfaction, attitude and usage, and tracking studies. She has worked in a variety of industries including consumer goods, business products, travel & leisure, financial services, telecommunications, retail, food service, direct mail, advertising, and non-profits/professional associations.

Sherri has been actively involved with many of the industry associations including the AMA, MRA, CASRO, and CMOR, and was elected to the Board of Directors at MRII for 2007. In addition, she assisted in the development of the Principles of Marketing Research program offered by the MRII, ESOMAR and the University of Georgia. She has also published articles and presented on research issues and marketing research business management.

Before joining M/A/R/C, Sherri was Sr. Vice President of Marketing at CMI where she provided clients with action oriented research to their marketing and other corporate issues. Prior to CMI, Sherri was a principal at Transition Strategies Corporation, a management consulting and merger & acquisition advisory firm that serves the marketing research industry.

Sherri received her Masters in Management with a focus on marketing and quantitative methods from the Kellogg Graduate School of Management at Northwestern University. She earned her BA degree summa cum laude in psychology and education from the State University of New York at Stony Brook.

Sherri has two children, ages 12 and 14, and enjoys outdoor activities such as hiking, bicycling and canoeing. She also enjoys music and is an active environmentalist.

Tony works with his clients to develop research programs that get them in touch with their customers and help improve business performance. Armed with over 17 years of experience in both qualitative and quantitative research, Tony designs research approaches for his clients that meet their objectives.

Tony’s focus over the past few years has been building relationships with our Omnicom sister-agencies. In this role, he has become fluent in the issues key to the multitude of marketing functions represented by our sister network.

He is also responsible for leading M/A/R/C’s marketing and advertising efforts. He credits his passion for the company along with a great internal team and a fantastic ad agency (an Omnicom sister company of course) for the marketing achievements the company has had over the past couple years.

His research experience comes from a variety of industries, including manufacturing, utilities, telecommunications, and lodging. Tony earned his B.A. in Management from West Texas A&M University.

Tony enjoys following all four major pro sports teams from Dallas – Cowboys, Mavericks, Rangers and Stars. He is an especially lucky man as his wife and daughter share his passion for sports, music, and travel.