Our Senior Executive Team

Merrill Dubrow – President and Chief Executive Officer

With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its fifth decade. He and his team form actionable research strategies and solutions by combining an intimate understanding of clients' business objectives with the design strength and marketing expertise required to drive business growth.

Merrill served on the MRA Board of Directors for six years and is a past National Treasurer. He currently serves on the advisory boards for Michigan State and Hofstra University, was a past President of the AMA Boston Chapter, and Co-chaired two AMA Leadership Summits. In addition, he is a much sought after speaker for industry conferences including AMA, CMOR, MRA and CASRO as well as Northeastern, Boston, Emory, Michigan State, Baylor and the University of Pennsylvania. For ten years Merrill was the prolific author of The Merrill Dubrow Blog and has won a number of national awards. Recently he won the Honorary Lifetime Membership Award to go along with the Distinguished Service Award he won in June 2008 and the Meritorious Service to Marketing Research he won in June 2014, awards given by the Marketing Research Association.

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Randall Wahl – Chief Research Officer

Leading M/A/R/C®'s Advanced Analytics group, with 15+ years of experience in MR, Randy offers clients the unique ability to address marketing objectives by adapting best in class statistical and analytic methods to meet the needs of today's dynamic marketplace. With a specialization in forecasting, and a talent for integrating methodologies, he delivers research design and analysis that is actionable and efficient. Working across industries – while specializing in pharmaceutical and B2B research – Randy is known for his ability to translate complex research outcomes into pragmatic marketing solutions.

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Rob Arnett - Executive Vice President

With more than 31 years of research and consulting experience, Rob has led studies across a variety of categories as diverse as packaged goods, technology, and services. He specializes in business and research challenges associated with new product forecasting, product and service optimization, pricing, market segmentation, and opportunity identification. Rob is an expert in pricing studies where he has helped many companies in an array of industries boost profitability and/or market share, while maintaining strong brand franchises.

Rob is past President of the AMA Marketing Research Council, and past President of the University of Georgia Master of Marketing Research Alumni Association. He has been a frequent tutorial instructor, conference chair, and speaker, and has served on Advisory Boards for Master of Marketing Research programs at the University of Georgia and Southern Illinois University at Edwardsville. Rob holds a Master of Marketing Research from University of Georgia and a B.A. in Journalism.

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Sherrie Binke - Executive Vice President

Sherrie's results are driven by strong and long lasting relationships with clients possessing a keen awareness of customer needs. Proven experience at hiring top performers and building and retaining teams to meet specific client service and research needs.

Manages all phases of Consumer, B2B and Healthcare research programs worldwide and specializes in developing methodologies for in-depth qualitative interviewing and quantitative including online, mall, telephone and in person methods using the newest/advanced technology.

Experience spans several verticals, some of which include Financial Services, Technology, CPG, Retail, Healthcare including Pharma and Healthcare Insurance working with many of the Fortune 500 companies and consultants worldwide.

Member of MRA, and AMA and was on the AMA's Marketing insights Council (MIC) for three years. Involved in WIRe (Women in the research industry).

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Susan Hurry - Executive Vice President

With 25+ years of experience, Susan excels at connecting clients to insights that reveal the drivers of loyalty and competitive advantage and, importantly, knowing what to leverage to drive shifts in market share. Known for her ability to blend creativity with sound reasoning, clients consult Susan to tap into the power of their data, see the possibilities and form solid action plans.

During her 25+ years in marketing research, she has acquired significant industry experience in restaurant and financial services, healthcare and consumer packaged goods. Her areas of expertise include segmentation, in-market performance tracking and marketing effectiveness research in addition to customer loyalty.

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