M/A/R/C®



Our Senior Management Team


Alice Butler - Senior Vice President

Alice has over 27 years of experience in developing talent and solutions for executing research studies across diverse industries and data collection methods. She leads our Research Services teams and manages our data collection and service partners while assisting our client teams in the development and implementation of innovative solutions.

Alice is an active member of the Marketing Research Association and is currently serving as National Chair of the Education Committee and Past President of the Southwest MRA Chapter. She has spoken at industry conferences, including MRA and CASRO and has published articles on data collection methods and management.

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Susan Hanks - Senior Vice President

Susan has nearly 35 years of experience in the market research industry, including both client-side perspective and supplier-side know-how. Susan is an expert in bridging client objectives with creative research design and analysis. She relies on her depth and breadth of experience to work out large and small design issues and to create research solutions that address business and research objectives.

Susan's experience spans consumers, patients, health care professionals and business decision-makers across a range of industries, including, health care, travel and leisure, restaurants, retail, consumer packaged goods, technology, and financial services.

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Patricia Wakim - Senior Vice President of Finance

Patricia brings more than 20 years of financial management experience providing information and insight to the executive team that is critically important in the decision making process. She is revered for her sound fiscal management skills and accurate forecasting ability that has driven the company to achieve its financial goals year-upon-year.

Contributing to her financial expertise is her experience in a variety of industries including the advertising/publishing, banking, retail and technology industries, prior to joining M/A/R/C®.

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Brian Barnes - Vice President

Brian is an expert marketing consultant with a commitment to excellence and creativity in qualitative research. It is his daily privilege to lead one of the best teams of qualitative research professionals in the industry to: 1) provide unparalleled levels of client service, and 2) deliver an exceptional level of actionable business insights.

He has an M.B.A. from Wake Forest University and a B.A. in Psychology from The University of North Carolina at Chapel Hill, where he was a Morehead Scholar. He has trained as a moderator and qualitative analyst at RIVA Institute and is a member of the Qualitative Research Consultants Association (QRCA).

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