M/A/R/C Research
Search the blog:

Boston – Thumbs Up or Thumbs Down?

July 29th, 2015

Boston, Massachusetts. My hometown! Where I was born! Where I was raised! Where I spent thousands of hours at Fenway Park watching my beloved Boston Red Sox.

  • Yes people talk funny!
  • Yes we aren’t great drivers!
  • Yes there is a lot of traffic!
  • Yes we have great history and architecture!
  • Yes Cape Cod is 75 miles to the south and Maine is about the same distance to the north!

Is it thumbs up or thumbs down?

  • Are you a fan of the city?
  • Do you have a favorite time of year you like to visit?
  • What is your favorite thing to do?
  • Where do you like to eat?

I’m looking forwarding to reading your comments!

Help – my child is almost ready to drive!

July 27th, 2015

A few weeks ago I was driving with a buddy of mine and he had asked me if I am going to let my kids drive my car and I laughed and said no chance! By then I will have a different car. Unfortunately, I was wrong! My son will be getting his drivers permit in about a year and yes I am very worried!

I am not sure:

  • He has the hand eye coordination to drive!
  • He has the attention span to drive!
  • He is mature enough to drive!

Have you experienced this yet?

  • Help!! If you have gone through this please, please send me some helpful hints!
  • How nervous were you?
  • Do you have a funny story about the process that you could share?

I look forward to reading your comments.

Without question I thought this was a GREAT idea!

July 24th, 2015

Last month I was traveling with my kids and ended up in a beautiful beach resort. As I was looking out the window I noticed a few people sectioned off an area in the sand and were doing something but I wasn’t sure what it was. After a little longer I noticed it was starting to form a logo and name and after a short period of time I could make it out which was SourceMedia who was having a sales meeting in the hotel.

I thought this was a great creative idea!

To me, as people were looking out their window at the ocean they would look down and see a beautiful, large logo which probably makes anyone who works for SourceMedia feel good, but also for people like myself who don’t, it builds some nice brand awareness!

I am sure the cost to do this wasn’t too expensive. Frankly, I am not sure how they did it since it was windy at night but in the morning the logo was 100% in tact – but I really liked this idea. I have been at industry conferences, company sales meetings, board meetings and I have never seen this done before.

  • Have you ever seen this before?
  • What do you think about this idea?
  • If you were chairing a conference or running a corporate event and the cost was $1,500 for a logo in the sand for a week would you do it?

I look forward to reading your comments.

Yes I did it but I was scared!

July 22nd, 2015

Last month I was in Phoenix and had the opportunity to do something that was on my bucket list BUT was a little scary!. Next step wake up at 4:00am and head to a private airport for a hot air balloon ride. Even though it was early – very early in fact – I was still a little nervous, my heart was pumping a little bit as was my partner (thanks M.D.) and as the balloons were being blown up I was amazed at how big these balloons are – which added to my anxiety a little bit.

What also made the experience very interesting was the captain calling 15 names and asked a few of us to stand aside and then called my name and asked us to follow him. As we were walking away from our balloon we were approaching another one and I asked him what was going on and he proceeded to tell us his balloon had a 4 foot rip in it and the balloon wasn’t going anywhere. I felt even more anxious as we got invited into his buddy’s basket and away we went.

Within seconds we were up in the air, it was very peaceful, beautiful, and the nervousness faded and turned into pure excitement!

What about you?

  • What have you done but were scared too?
  • What was the scariest thing you have ever done?
  • What is the scariest thing on your bucket list?

I look forward to reading your comments.

Booking a flight – here are a few tips that might be able to help!

July 20th, 2015

I was reading an article a few weeks ago that had a number of interesting statistics regarding booking air travel.

According to cheapair.com:

    1. The best time to book a domestic flight is 47 days before takeoff

    2. The best day to book a flight is Tuesday

    3. If you are flying to Latin American the cheapest fare is 96 days in advance

    4. For Europe, the cheapest fare is 276 days in advance

    5. For a flight to Mexico the best time is 251 days ahead of your trip

    6. Most amazing statistic is that a flight’s price will typically change 70 times!
  • Did any of the tips come as a surprise?
  • Do you have any helpful hints that you would like to share?

I look forward to reading your comments.

P.S. – In coming up with this data cheapair.com analyzed 5 million trips.

Time to see how much you know about the largest company in the world!

July 17th, 2015

Walmart at $482 billion dollars is the largest company in the world. I imagine that everyone has heard of Walmart and probably has one close by. The real question is… How much do you know about the largest company in the world.

Time to take a quick quiz and find out! As usual the quiz is timed so no need to ask/look for help!

Click Here to Take The Quiz.

One of my favorite apps is a parking app by guest writer Alan Lampert

July 15th, 2015

I have been spending quite a bit of time in South Florida and I’m curious to know what others think of Parking Meter Apps.

I was staying in North Miami Beach recently where you can park overnight at a meter from 8:00 PM to 8:00 AM for free. It was a weekend and I didn’t need to be anywhere in the morning. I set my cell phone alarm for 7:55 AM, woke up, used the app (Parkmobile) to put 2 hours on the meter and went back to sleep. This app also doesn’t let you add time to the meter if it is later then the time that the city requires you to feed the meter. Try to add an hour to a meter that only needs 20 minutes and the app won’t let you waste your money.

How many times have you fed a meter you didn’t have to because you weren’t sure and didn’t want to chance a ticket?

I spent the Fourth of July in Ft. Lauderdale. They use a different app there – PayByPhone. Same deal, set up an account, list your license plate, add a credit card and you’re good to go. On both apps, you get a text warning that time is running out so if you’re running late and need more time, just “Tap To Add”!

Both apps do charge a convenience fee; it’s about 30 cents per transaction and they email or text you a receipt – your choice.

How much more convenient can meter parking get?

So I ask you:

  • Have you used an app like this to park?
  • Do you use a different app than listed here?
  • Do you like them?
  • Are you worried about Big Brother tracking your whereabouts when you use the app?

I look forward to reading your comments.

Some people are laughing and some people can relate – which are you?

July 13th, 2015

A few weeks ago I was visiting my parents with my kids and my daughter said, “daddy I would like to watch a movie.” So I asked:

  • Sweetie what channel is it on – dad it isn’t on TV
  • Ok did you see a movie in grandpa’s DVD collection – no dad that isn’t it
  • Babe I would rather not order a pay per view movie is there something else you can watch she said no dad I would like to watch Beauty and the Beast and here it is

She proceeds to hand me a large plastic object which is a VHS tape – her brothers are laughing and of course asking what that is while I am in shock that I am actually putting the tape in a VHS machine and yes it still works!

After a chuckle or two inside I ask you:

  • Can you relate to this story?
  • Do your parents still have one that works and they use?
  • Or are you actually laughing so hard that you can’t even type?

I look forward to reading your comments.

Time for a fun and quick quiz about Seinfeld!

July 10th, 2015

I must admit I loved the show Seinfeld. In fact, I love it so much that from time to time I will quote a line or two from the show. Time to take a quick quiz and see how well you know the show.

As always the quiz will be timed so no need to ask for help or go searching for answers!

Good Luck!

Click Here to Take The Quiz.

99 away from 5,000! Here is why I think it matters…

July 8th, 2015

Over the years I have been involved in contests & challenges with friends regarding increasing my contacts and each time everyone (S.G., S.S. E.S.,) has thanked me for getting them more involved! I must admit I like LinkedIn – scratch that….. I love LinkedIn and in today’s business world I would argue that this is one of the most important free tools available today.

For most of my contacts they have 500+ connections. Well shortly – 98 to be exact – I will be able to say I have 5,000 connections. I understand that some, if not many, people will say so what – and I get that often. Here are 4 reasons why it can only help.

  1. Quickly I notify a lot of people that we have a job opening – in fact I have filled two positions within a week of posting a quick message on LinkedIn
  2. When I interview someone with more connections it makes it very easy to find someone close to me who knows the candidate and can give me some needed information about the person
  3. I can post updates about my blog which builds awareness in a matter of seconds
  4. I have over 40 recommendations which is an easy way for people to see what people think about my conference presentations

Ok now your turn:

  • How many connections do you have?
  • Do you think there is tremendous value in having 5,000 connections?
  • How important is LinkedIn to you?

I look forward to reading your comments.

P.S. If you’d like to connect with me on LinkedIn, click here.