M/A/R/C Research
Search the blog:

Are You Ready For Some Football? Time To Join Our Weekly Football Pool! Yes! It Is Free… And There Are Prizes!

August 22nd, 2014

For four years now, we have had a football pool and I am excited to say we are going to continue it for another year. Last year’s overall winner was Steve Kennedy, who was also the cumulative winner. Steve followed Doug G Golab Andrew Dixon and Sarah Baird who won the first three years of the pool. It is VERY easy to participate. Here are the rules:

  • We keep track of everyone’s cumulative score and will be awarding a spot in the final week to the top two people who pick the most correct games right for the first 16 weeks. If those people win a week they will be awarded another spot in the finale.
  • Every Friday (except for the week of Thanksgiving when we will post on a Wednesday) we will post a link to the weekly pool.
  • All you need to do is select (by clicking) the team that you think will win each game
  • We are ONLY picking the game winners…the point spread means NOTHING in this pool
  • Every week we will have a winner. The winner is the person who correctly predicted the winner in the most games
  • If there is a tie, the tiebreaker will be the total points of the Monday night game
  • If there is still a tie, the people tied will split the weekly prize money
  • All picks need to be in by Thursday at 5:00pm CST except for Thanksgiving week, picks will be due by 5:00pm CST that week

    The weekly prize will be a $50 American Express gift certificate. In addition, the person with the highest CUMULATIVE SCORE for the year has been increased to a $350.00 American Express gift card and the person who has the second highest cumulative score will be awarded a $200 American Express gift card. The tie-breaker (if needed) for the cumulative winners will be the total points for the Monday night game on week 16. There is also a bonus!

    The pool will go on like this for 16 weeks. For week 17, only the winners of the prior 16 weeks and the 2 cumulative winners can participate for the grand prize, a $500 American Express gift card. If a person wins multiple weeks during the first 16 weeks they can have multiple entries in week 17

    I will be playing as well, but CANNOT win the pool. I hope everyone will enjoy the football pool and I can’t wait to see who wins the first prize and who has bragging rights until next year!

    Please use the same name and email address when you enter your picks, this makes it much easier for us to track the cumulative scores.

    Click Here to Participate in Week 1 of the 2014 Football Pool.

    Feel free to share the link and have friends, colleagues, relatives, kids and anyone else you want join the pool.

    Good luck to all.

Okay, Am I the Only Person Who Loses or Breaks Sunglasses?

August 20th, 2014

Its sunny out, of course I put on my sunglasses! The problem I have more often than not is: “Where are they?” I tend to be an organized person but for some reason I always seem to misplace my sunglasses…or worse, I have them in my briefcase, which usually means they get broken. Yes, I have had some expensive sunglasses in the past. Ray-Ban? Check. Maui Jim? Check. Oakley? Check. Guess what? I have broken each and every pair. Clearly there is something wrong with me that I continue to lose or break my sunglasses. Now some of them aren’t 100% my fault…I have broken a few pairs playing sports like sand volleyball or softball but I think my strategy has now changed.

Moving forward I am going to buy inexpensive sunglasses! Sunglasses that are $10 so that I don’t really feel any pain if I lose or break them.

Remember the Days When Penny Candy…Actually Cost a Penny?

August 18th, 2014

Last month, I was having a blast with my kids in Cape Cod. As part of our fun I needed to go to a candy store…yes, partly for the kids but also for myself because I have a sweet tooth as well.

I must admit I chuckled a little bit when I saw the sign that said “Penny Candy $7.99 a Pound”. I can still close my eyes and remember the days when I would take a short bike ride with my sisters or friends to a buffalo farm that had a general store where Fire Balls, Bazooka gum, Lemon Drops and Root Beer Barrels were actually sold for a penny!

I miss those days!

Let’s go back a decade, or two, or three

Time to go to the Beach! Are You Building Sand Castles or Sculptures?

August 15th, 2014

Last month I was at Cape Cod visiting my parents. Of course, we went to the beach several times. We aren’t even there for two minutes before the kids want to play catch, play four square, go in the water and build sand castles. These are all great beach activities, the problem is: Each one of my three kids wants to do something different. So, after a few minutes I build a loose schedule to make everyone happy. We decide to build some sand castles first. My son built a turtle and all of the kids helped turn me into a mermaid…well, we all think it’s a mermaid, but AVS thinks it looks like a whale – really? I don’t think so…….or at least I hope not….

So, when you are at the beach and the kids grab your attention and hand, wanting to build sand castles or sculptures.

  • What are you building?
  • What is the best, most elaborate castle you have ever made?
  • Do you think our sand sculpture looks like a mermaid, a whale, or something else?

    I look forward to reading your comments!

Are You Kidding Me? Please, PLEASE Turn on the Air Conditioning!

August 13th, 2014

So, there I am in Cape Cod at my parent’s house. Enjoying the beach, clam chowder, swimming, eating fudge and taking in all of the beauty that the cape has to offer during the day. At night…well, that’s another story, especially at bed time. “Why?” you ask? Well, because my parents refuse to turn on the air conditioning; they love the house to be 95 degrees at night.

Ugh! I can’t sleep! I’m sweating up a storm and I’m so uncomfortable, tossing and turning through the entire night!

  • Am I alone in this problem?
  • Do you have similar problems when you stay at your relatives houses?
  • Do you have any suggestions/best practices that can help me sleep in the heat?

    I look forward to reading your comments!

Guest Writer, Ed Sugar, Writes a Farewell and Welcome Letter to the Research Community

August 11th, 2014

One of my pleasures in life is volunteering with organizations that promote Marketing Research. For the past four years, I have had the pleasure of serving on the Board of Directors for the Marketing Research Institutive International, a not-for-profit organization with the mission of fulfilling the essential educational needs of market research professionals worldwide. Through a not-for-profit partnership with the University of Georgia, MRII is the driving force behind the Principles of Market Research, the Principles of Mobile Market Research, and the Principles of Pharmaceutical Market Research, the premier online certificate programs in the industry. Visit the MRII here. Come October 1st there will be a new face atop this highly respected organization as Don Marek retires and Reg Baker becomes Executive Director.

Don has achieved more than I can recount over the last eight years, following nearly thirty years as a corporate researcher at AT&T. He is a past President of the St. Louis chapter of the AMA, served as MRA President in 1998-1999, and received an Honorary Lifetime MRA Membership. Throughout his career, Don has always been a willing conference mentor, eager to engage newcomers. He is, quite frankly, one of the nicest people in our industry.

So, how do you replace a legend? MRII decided the best way to do that was to bring in someone who has a broad understanding of current and likely future MR industry trends and challenges. Reg Baker has been active in the industry for over three decades and is a widely recognized expert in quantitative research with a special focus on new technologies and methods. Formerly President of Market Strategies International, Reg is active in ESOMAR, CASRO, and AAPOR, regularly presents at conferences worldwide, and blogs and tweets as “thesurveygeek”. He is also the lead author of MRII’s Principles of Mobile Market Research, timely and essential education for tomorrow’s MR professionals in our increasing mobile world (learn more about this exciting new course here). Reg recognizes the important role that MRII can play in helping the industry adopt and integrate new ways of conducting market research, mobile being a current example.

  • Do you have any memories of Don to share or would you like to congratulate him on his well-deserved retirement?
  • Do you have any thoughts about how MRII can help market researchers cope with the dramatic changes the profession now faces?

I look forward to reading your comments!

P.S. If you’d like to reach out to Don directly, you can contact him at: dmarek@mrii.org and if you’d like to reach out to Reg directly, you can contact him at: rbaker@mrii.org

A Quick Quiz About Cars!

August 8th, 2014

Time to take a minute out of your day and take a quick quiz about cars. As usual, the quiz is timed so no need to use the internet for help!

Click Here to Take The Quiz.

Thanks for playing!

Derek, It’s Time for All of Us to Tip Our Caps to You!

August 6th, 2014

Derek,
As a Boston Red Sox fan and baseball enthusiast I say thank you for all of your hard work, dedication & energy. You have been a great ambassador for the game!

I tip my hat to you.

    • What is your favorite Derek Jeter memory?
    • Even though you may not be a fan of the NY Yankess, are you a fan of this video?
    • What 3 words would you use to describe Derek Jeter?

I look forward to reading your comments.

Get the Flash Player to see this content.

Attention, Wine Lovers! Which One is Your Favorite?!

August 4th, 2014

Some of these pictures are very funny!


My favorite is, “A meal without wine is called breakfast”….I’m still smiling.

A Look Back to August 1, 2006

August 1st, 2014

August 1, 2006…what a day!

Here’s a quick recap of some things that were happening:

  • The Dow Jones was 11,240.35
  • The Boston Red Sox were 62-42 and in first place
  • George W. Bush was President of the United States
  • Gas was $3.00/gallon

…AND The Merrill Dubrow Blog was launched

Here are some blog stats:

  • 291,342 hits
  • 29,956 comments
  • 1,188 posts
  • 2,333 different people have commented

Our initial strategy was to be industry-relevant, have some fun, post three times a week and offer a platform for people to share their opinions. I hope we have accomplished that in the past 8 years!

Thank you for reading, commenting and learning!

Hope to hear from you soon!