Comments on: Interview with Regina Lewis http://www.marcresearch.com/blogs/merrill/2007/01/15/interview-with-regina-lewis/ The thoughts and experiences of Merrill Dubrow Wed, 08 Feb 2012 15:53:31 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Merrill Dubrow http://www.marcresearch.com/blogs/merrill/2007/01/15/interview-with-regina-lewis/#comment-68260 Merrill Dubrow Mon, 04 Aug 2008 16:05:10 +0000 http://www.marcresearch.com/blogs/merrill/2007/01/15/interview-with-regina-lewis/#comment-68260 Dunkin’ Insight Head Leaves for New IHG Brand Team July 20 2007 Dunkin’ Brands’ head of Insight Regina Lewis has left to join IHG, the group which owns hotel brands including InterContinental Hotels & Resorts, Crowne Plaza and Holiday Inn, as part of its newly formed worldwide brand management leadership team. Nina Bibby, Senior VP, Worldwide Brand Management, will head up the team and report directly to Chief Marketing Officer (CMO) Peter Gowers until his promotion to Asia Pacific CEO takes effect on November 1, 2007. A new CMO is being recruited. Lewis, who becomes Vice President of Consumer Insights and will report to Bibby, was Dunkin’s VP of Consumer and Brand Insights for more than three years, following spells as a consultant to firms including Amazon and GlaxoSmithKline. Her team’s innovative approach to insight and the firm’s willingness to be driven by it were discussed in an in-depth interview in the MRWho supplement in February / March last year ( see www.mrweb.com/drno/frm-dunkin.htm ), and contributed to Dunkin’s deposing coffee giant Starbucks in customer loyalty ratings for the first time in March this year (www.mrweb.com/drno/news6530.htm ). The new IHG team will oversee areas including innovation, insights and planning across all brands, and take direct responsibility for developing the brands of Holiday Inn, Holiday Inn Express and Crowne Plaza. Regional brand teams will execute the platform developed by the worldwide team. Lewis joins Mark Snyder, Senior VP, Worldwide Brand Management for Holiday Inn in the Americas, who will also take global charge of branding for both Holiday Inn and Holiday Inn Express. Kevin Kowalski extends his role overseeing the Crowne Plaza brand in the firm's Americas region to become the brand’s Senior VP, Worldwide Brand Management. Isaac Collazo continues as VP of Performance Strategy and Planning. Tom Stringer moves across to the team as Portfolio and Innovation Strategy Director and Jon Harding moves across from a VP role in HR to become Senior VP, Worldwide Capability Development. The last two will be based at IHG's global headquarters in Windsor, UK and the remainder at the company's regional head office in Atlanta, USA. The company's flagship brand InterContinental Hotels and Resorts will retain its own worldwide team led by SVP Jenifer Zeigler. The company has 3,700 hotels in nearly 100 countries worldwide, with more guest rooms than any other hotel company, and is online at www.ichotelsgroup.com. Dunkin’ Insight Head Leaves for New IHG Brand Team July 20 2007

Dunkin’ Brands’ head of Insight Regina Lewis has left to join IHG, the group which owns hotel brands including InterContinental Hotels & Resorts, Crowne Plaza and Holiday Inn, as part of its newly formed worldwide brand management leadership team.

Nina Bibby, Senior VP, Worldwide Brand Management, will head up the team and report directly to Chief Marketing Officer (CMO) Peter Gowers until his promotion to Asia Pacific CEO takes effect on November 1, 2007. A new CMO is being recruited.

Lewis, who becomes Vice President of Consumer Insights and will report to Bibby, was Dunkin’s VP of Consumer and Brand Insights for more than three years, following spells as a consultant to firms including Amazon and GlaxoSmithKline. Her team’s innovative approach to insight and the firm’s willingness to be driven by it were discussed in an in-depth interview in the MRWho supplement in February / March last year ( see http://www.mrweb.com/drno/frm-dunkin.htm ), and contributed to Dunkin’s deposing coffee giant Starbucks in customer loyalty ratings for the first time in March this year (www.mrweb.com/drno/news6530.htm ).

The new IHG team will oversee areas including innovation, insights and planning across all brands, and take direct responsibility for developing the brands of Holiday Inn, Holiday Inn Express and Crowne Plaza. Regional brand teams will execute the platform developed by the worldwide team.

Lewis joins Mark Snyder, Senior VP, Worldwide Brand Management for Holiday Inn in the Americas, who will also take global charge of branding for both Holiday Inn and Holiday Inn Express. Kevin Kowalski extends his role overseeing the Crowne Plaza brand in the firm’s Americas region to become the brand’s Senior VP, Worldwide Brand Management. Isaac Collazo continues as VP of Performance Strategy and Planning. Tom Stringer moves across to the team as Portfolio and Innovation Strategy Director and Jon Harding moves across from a VP role in HR to become Senior VP, Worldwide Capability Development. The last two will be based at IHG’s global headquarters in Windsor, UK and the remainder at the company’s regional head office in Atlanta, USA.

The company’s flagship brand InterContinental Hotels and Resorts will retain its own worldwide team led by SVP Jenifer Zeigler.

The company has 3,700 hotels in nearly 100 countries worldwide, with more guest rooms than any other hotel company, and is online at http://www.ichotelsgroup.com.

]]> By: Jennie Lovejoy http://www.marcresearch.com/blogs/merrill/2007/01/15/interview-with-regina-lewis/#comment-1628 Jennie Lovejoy Fri, 26 Jan 2007 16:37:02 +0000 http://www.marcresearch.com/blogs/merrill/2007/01/15/interview-with-regina-lewis/#comment-1628 This post may not be 100% relevant to this blog, but it is at the very least a small testiment to Regina's company as a whole. My best friend lives on the east coast. She is prepared to leave and is going through the preparation process to do so. One of the top 3 things she looks for in each and every state and city she researches as a possible new home, is a Dunkin Donuts! NO JOKE! This post may not be 100% relevant to this blog, but it is at the very least a small testiment to Regina’s company as a whole. My best friend lives on the east coast. She is prepared to leave and is going through the preparation process to do so. One of the top 3 things she looks for in each and every state and city she researches as a possible new home, is a Dunkin Donuts! NO JOKE!

]]> By: Stacey Hurwitz http://www.marcresearch.com/blogs/merrill/2007/01/15/interview-with-regina-lewis/#comment-1486 Stacey Hurwitz Mon, 15 Jan 2007 23:40:24 +0000 http://www.marcresearch.com/blogs/merrill/2007/01/15/interview-with-regina-lewis/#comment-1486 Merrill, What a great interview with Regina. I agree with everything you have said about her- she never does stop amazing me with her knowledge and her wit and humor. It is so nice to see that a company as large as Dunkin takes research so seroiusly and how it really helps to steer their brand. It is an inspiration to read something like this. It helps to remind me why I do what I do and how important our work can be. Thank you and Regina for giving me a lift today that I so needed! Stacey Merrill,

What a great interview with Regina. I agree with everything you have said about her- she never does stop amazing me with her knowledge and her wit and humor. It is so nice to see that a company as large as Dunkin takes research so seroiusly and how it really helps to steer their brand. It is an inspiration to read something like this. It helps to remind me why I do what I do and how important our work can be. Thank you and Regina for giving me a lift today that I so needed!

Stacey

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