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Attention Researchers, Time is Running Out!

February is a very important month. Yes it is the shortest month of the year! Yes it is the month when the Super Bowl is played! But that isn’t what I am referring to.

February is a very important month to the research industry. Especially this February.

We are 21 days away from the first deadline for Professional Researcher Certification—or as it is referred to— PRC.

The Professional Researcher Certification (PRC) program, established by the Marketing Research Association (MRA), will be staggering the closing of the grandfathering period, originally set to end on February 28, 2007. The move came as a result of the large number of PRC applications in the last quarter of 2006.

Grandfathering will now close in five phases in order to allow for processing, extending selected segments as listed below:

Phase I: Closing February 28, 2007

Segments:
Data Collection: Ethnography, Mall
Research Company: Marketing/Products, Sales

Phase II: Closing March 31, 2007

Segments:
Data Collection: Focus Facility, Telephone
Research Company: Field

Phase III: Closing April 30, 2007

Segments:
Data Collection: Qualitative
Research Company: Operations, Projects

Phase IV: Closing May 31, 2007

Segments:
Data Collection: Owner/CEO
Research Company: Owner/CEO
End User: All Job Categories

Phase V: Closing July 31, 2007

Related Services: All Groups
Research Adjunct

MRII, IMRO, CMOR, AMA, RIVA and the Burke Institute have all endorsed the program. Hundreds of researchers have filled out the paperwork and have been approved as PRC.

Have you? If not, you might want to consider filling out the application prior to the first deadline—especially if you are in the first segment.

I look forward to hearing your thoughts.

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