Comments on: Tagline or No Tagline–That is the Question http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/ The thoughts and experiences of Merrill Dubrow Tue, 06 Jan 2009 04:06:00 +0000 http://wordpress.org/?v=2.6.1 By: Bob Duthie http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-3745 Bob Duthie Fri, 09 Mar 2007 16:22:43 +0000 http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-3745 Our company went 15 years without a tagline, because we wanted to be flexible with our product/service strategy. When my new boss took over 2 years ago (my son) he wanted to focus on the elearning sector. The tagline we came up with is "Learning that lasts". It speaks to the retention benefit obtained with truly interactive programs and simulations that let people learn by "doing it." Our company went 15 years without a tagline, because we wanted to be flexible with our product/service strategy. When my new boss took over 2 years ago (my son) he wanted to focus on the elearning sector. The tagline we came up with is “Learning that lasts”. It speaks to the retention benefit obtained with truly interactive programs and simulations that let people learn by “doing it.”

]]> By: kelly http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-3729 kelly Fri, 09 Mar 2007 13:35:36 +0000 http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-3729 I agree with Kath - that some of the best tags talk about what you can get from the company/product. The company I work for is "Find the Business That's Right for You" --- I am a bit bored with it but we are a search engine of businesses and franchises for sale so it works. However the two I always think of when this conversation comes up is not in that 'customer benefit category' -- They are "It's not a camera, It's a Nikon" and "We are #1 in the #2 business" I agree with Kath - that some of the best tags talk about what you can get from the company/product. The company I work for is “Find the Business That’s Right for You” — I am a bit bored with it but we are a search engine of businesses and franchises for sale so it works. However the two I always think of when this conversation comes up is not in that ‘customer benefit category’ — They are “It’s not a camera, It’s a Nikon” and “We are #1 in the #2 business”

]]> By: Bob Graham http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-3231 Bob Graham Thu, 01 Mar 2007 19:00:13 +0000 http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-3231 Three of my favorite taglines are from movies: "They're Young, THey're in Love, and THey Kill People"--BONNIE AND CLYDE; "Go to Church on Sunday, Go to Hell on Monday"--MEAN STREETS. My all-time favorite is from Don Siegel's CHARLEY VARRICK starring Walter Matthau "When He Runs Out of Dumb Luck, He Always Has Genius to Fall Back On." I used to have that poster in my office. Three of my favorite taglines are from movies: “They’re Young, THey’re in Love, and THey Kill People”–BONNIE AND CLYDE; “Go to Church on Sunday, Go to Hell on Monday”–MEAN STREETS. My all-time favorite is from Don Siegel’s CHARLEY VARRICK starring Walter Matthau “When He Runs Out of Dumb Luck, He Always Has Genius to Fall Back On.” I used to have that poster in my office.

]]> By: Ed Sugar http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-2909 Ed Sugar Tue, 27 Feb 2007 02:42:11 +0000 http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-2909 How about "Melt in your mouth, not in your hands"? How about “Melt in your mouth, not in your hands”?

]]> By: kath http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-2889 kath Mon, 26 Feb 2007 21:14:59 +0000 http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-2889 In marketing, there are few things better than a really great taglines. I find them fascinating. Personally, I think the best ones speak directly to the audience (i.e., "just do it", "think different", "a diamond is forever") and help the organization position themselves to form an emotional connection with their target audience vs. the ones that describe the company/product service (i.e., "we try harder"). I love it when a company has a tagline that suggests a benefit I stand to gain when I engage them. Of course, most of the time that's easier said than done... Great post topic - thanks! kath In marketing, there are few things better than a really great taglines. I find them fascinating. Personally, I think the best ones speak directly to the audience (i.e., “just do it”, “think different”, “a diamond is forever”) and help the organization position themselves to form an emotional connection with their target audience vs. the ones that describe the company/product service (i.e., “we try harder”). I love it when a company has a tagline that suggests a benefit I stand to gain when I engage them.
Of course, most of the time that’s easier said than done…
Great post topic - thanks!
kath

]]> By: Steve Schlesinger http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-2878 Steve Schlesinger Mon, 26 Feb 2007 16:22:04 +0000 http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-2878 i always like looking at tag lines - it gives me a quick snapshot of the company - creativity, philosophy, mission, etc. You have about 5 to 8 words to get across a message to your clients/prospects. The one thing I am torn about is how often to change a tagline - should it be consistent and stay there or should you look to change that message from time to time to gain interest - thoughts? i always like looking at tag lines - it gives me a quick snapshot of the company - creativity, philosophy, mission, etc. You have about 5 to 8 words to get across a message to your clients/prospects. The one thing I am torn about is how often to change a tagline - should it be consistent and stay there or should you look to change that message from time to time to gain interest - thoughts?

]]> By: Stephenie Gordon http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-2877 Stephenie Gordon Mon, 26 Feb 2007 16:16:03 +0000 http://www.marcresearch.com/blogs/merrill/2007/02/26/tagline-or-no-tagline-that-is-the-question/#comment-2877 One of my favorite Market Research taglines is for Rabid Research. "Doggedly Digging Out the Good Stuff". All of their business cards have a bite taken out of them. It's very clever!!!! Another one that i feel stands out is Ideas to Go, "We fuel your creativity". One of my favorite Market Research taglines is for Rabid Research. “Doggedly Digging Out the Good Stuff”. All of their business cards have a bite taken out of them. It’s very clever!!!!

Another one that i feel stands out is Ideas to Go, “We fuel your creativity”.

]]>