The Merrill Dubrow Blog

Over the past 20+ years I have met so many nice, talented and intelligent people in our industry. Years ago I met Regina Lewis who at the time was a client of mine. She always had a “can do” attitude. She was a pleasure to work with and treated everyone she met like they were special.

Regina is VP, Consumer & Brand Insights Group for Dunkin Brands, Inc. and is looking to fill a position and sent me an email asking me to share her position with readers of the blog.

The position is International Insights Manager in the Brand Central Group reporting to Regina.

The International Insights Manager is responsible for working hand-in-hand with myriad members of the International Field, Menu and Concept and Licensee teams to cause profitable strategic shifts within our International business. The International Insights Manager accomplishes this by identifying critical information needs, filling these needs by initiating and overseeing primary research studies, and — most critically - working with all teams mentioned above to transform information into optimal action steps for the company. The information needs of the International team are quite broad, covering consumer habit, competitive activity, design, pipeline, marketing and many other tough arenas.

The International Insights Manager will manage and develop an International Marketing Specialist. A key Manager responsibility in terms of managing upward (to the level of the Leadership Council and key JV teams) will be very proactive demonstration of the need for / potential impact of solid research and data-driven decisions to drive International revenue.

Importantly, this Manager also will create a benchmarking system across key global markets for measuring which (new) products are successful and which ones are not.

This position unquestionably requires noteworthy levels of research rigor, creativity, marketing smarts, entrepreneurship, relationship savvy, presentation skills and vision.

Some of the responsibilities include:

Creating the strongest international consumer insight program possible; *Sustaining very high visibility in sharing of research-based ideas; Creating, always, “workshop” environments after projects are completed so that the give-and-take of research and strategy is seamless; Creating broad-reaching presentations through which many parties within the organization are brought onto the same page around the “whys” behind international decisions and actions; and Serving as a critical organizational touch point by bringing the domestic and international teams to the same tables to share best-practices work.

This position is located in the Boston area so clearly I am jealous and requires a Master’s Degree or significant work toward that end is preferred; this may consist of work toward an MBA in International Business, for example, or an advanced Market Research degree.

At least eight-to-10 years of broad-based research experience is required.

If you know someone who is interested or if you need more information, please email Regina at:

Regina.Lewis@dunkinbrands.com

It would be nice if you could post any comments or helpful hints for our readers and Regina to read as she is trying to fill this important position.

This entry was posted on Monday, April 2nd, 2007 at 9:48 am and is filed under Research. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.