Thumbs Up Or Thumbs Down? You Tell Me.
During the course of a week I get hundreds of emails. A fair number of them have great ideas for blog topics, upcoming presentations and keeping me up to date on industry happenings.
Anyone in the research industry knows that respondent cooperation is a hot topic, a burning issue–probably the biggest issue this great industry is currently facing.
I recently saw a video that I thought was extremely clever. The video involves a thumbs up/down campaign.
I LOVED the video. I enjoy the music, the people, the thumbs up/down concept. I found myself watching very intently every part of the video wondering what’s next? Will it be thumbs up or thumbs down? For me I really enjoyed how they mixed in the text into the entire concept.
My favorite part was the girl running past the little boy and having him mimic her by running after her. The message I got out of it is respondents following respondents and conducting more interviews–a concept that all researchers would benefit from.
THUMBS UP to Roseanne Luth and the Luth Research team. I really enjoyed your creativity and message. Keep up the good work!
I hope you enjoyed watching the video.
- What did you get out of the video?
- Thumbs up or down?
I look forward to hearing your comments.
August 6th, 2007 at 9:49 am
I think I want all of my employees to do Thumbs Up / Thumbs Down during brainstorming sessions!
August 6th, 2007 at 10:08 am
I love the concept. If you visit Youtube.com and search for Thumbs Up, Thumbs Down, you’ll see quite a bit of positive response.
Currently our industry is facing the issue of, “how do we reach new respondents?” Perhaps this type of marketing is one step toward attracting these survey participants of tomorrow. If nothing else, it is a very good message and I applaud the effort.
August 6th, 2007 at 10:34 am
Well done! Especially encouraging because the message has nothing to do with sweepstakes or incentives.
Many of us complain about professional survey takers — though much of the problem may be due to the fact that panel providers often stress the opportunity to win “fabulous cash and prizes” in their recruitment campaigns. Hat’s off to Luth Research for taking the high road. With this top-shelf campaign, I hope its panel grows in terms of quality and quantity.
On a more tactical level, the video also reminds me of audience measurement devices that include the Perception Analyzer. I think of these tools as advanced thumbs up/down mechanisms, and they can improve the insight gleaned from focus groups.