Comments on: Interesting Strategy For Movie Theatres. I Don’t Like It…Do You? http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/ The thoughts and experiences of Merrill Dubrow Tue, 06 Jan 2009 09:26:29 +0000 http://wordpress.org/?v=2.6.1 By: Kelley Styring http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-36862 Kelley Styring Tue, 20 Nov 2007 16:32:57 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-36862 We have two cinemas in our small town, both owned by the same family. One is a historic, single screen venue and one is a more "modern" (circa 1970) twin and drive-in (circa 1950) combo. The historic cinema is over 16 unless you are with a parent or guardian. When kid films are playing, kids can come unaccompanied to the 4:30 show (there are only two shows a day). The other cinema is all ages all the time and often shows the same film in one of the theaters. -- This works for three reasons: 1) adults get the uninterrupted experience they expected; 2) kids have their own shows where they can be themselves or parents with them to help them behave; and 3) they serve beer and wine, which makes adult supervision appropriate for the venue. We have two cinemas in our small town, both owned by the same family. One is a historic, single screen venue and one is a more “modern” (circa 1970) twin and drive-in (circa 1950) combo. The historic cinema is over 16 unless you are with a parent or guardian. When kid films are playing, kids can come unaccompanied to the 4:30 show (there are only two shows a day). The other cinema is all ages all the time and often shows the same film in one of the theaters. — This works for three reasons: 1) adults get the uninterrupted experience they expected; 2) kids have their own shows where they can be themselves or parents with them to help them behave; and 3) they serve beer and wine, which makes adult supervision appropriate for the venue.

]]> By: Jason Ulichnie http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-36841 Jason Ulichnie Tue, 20 Nov 2007 14:55:31 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-36841 I like the adults only vacation spots. that way I don't have to "behave" on vacation for fear of damaging the subtle sensibilities of our youth. But I like rowdy kids at movies. It gives me something to laugh at, and it adds to the experience. For me, seeing those young, dumb, and full of....energy kids makes me think of my younger days. I was stupid. I mean, stoooooooooooooopid. And to me, it isn't fair for an establishment to deprive me of the enjoyment of watching stupid kids act the same way I did. Exclusivity is an interesting idea, but ultimately doomed to fail in a movie theater environment. Maybe if they applied for a liquor license, and served cold adult beverages they could accomplish their goal of excluding kids without being so blatant... I like the adults only vacation spots. that way I don’t have to “behave” on vacation for fear of damaging the subtle sensibilities of our youth. But I like rowdy kids at movies. It gives me something to laugh at, and it adds to the experience.

For me, seeing those young, dumb, and full of….energy kids makes me think of my younger days. I was stupid. I mean, stoooooooooooooopid. And to me, it isn’t fair for an establishment to deprive me of the enjoyment of watching stupid kids act the same way I did.

Exclusivity is an interesting idea, but ultimately doomed to fail in a movie theater environment. Maybe if they applied for a liquor license, and served cold adult beverages they could accomplish their goal of excluding kids without being so blatant…

]]> By: Brian Ottum http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-36817 Brian Ottum Tue, 20 Nov 2007 13:27:51 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-36817 High prices and rude patrons OF ALL AGES have always been an irritation to me. Like many others, after I got more of a theater experience at home (high-def TV, surround sound and DVD's by mail) I have totally stopped going to the theater. High prices and rude patrons OF ALL AGES have always been an irritation to me. Like many others, after I got more of a theater experience at home (high-def TV, surround sound and DVD’s by mail) I have totally stopped going to the theater.

]]> By: Merrill Dubrow http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35886 Merrill Dubrow Fri, 16 Nov 2007 17:29:00 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35886 Lorri, Thanks for your comments. I happen to agree with you. I think there are other ways this could be handled than the way they are approaching this. I hope they test it and find out that people aren't in favor of this. Merrill Lorri,

Thanks for your comments. I happen to agree with you. I think there are other ways this could be handled than the way they are approaching this. I hope they test it and find out that people aren’t in favor of this.

Merrill

]]> By: Lorri http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35880 Lorri Fri, 16 Nov 2007 17:03:06 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35880 This is absurd. I would not go to any movie theater that put such a rule in place. I don't think anyone needs any educating by a movie theater. I have a hard time with anyone making this blanket statement. What about children or adults who talk, leave their cell phones on, etc. I have experienced way more of that than teen issues. I agree with BJ. Just say "please be quiet" to anyone who is disruptive and leave them alone. This is absurd. I would not go to any movie theater that put such a rule in place. I don’t think anyone needs any educating by a movie theater. I have a hard time with anyone making this blanket statement. What about children or adults who talk, leave their cell phones on, etc. I have experienced way more of that than teen issues. I agree with BJ. Just say “please be quiet” to anyone who is disruptive and leave them
alone.

]]> By: B J Harrison http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35728 B J Harrison Thu, 15 Nov 2007 20:08:27 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35728 Funny the teens are being picked on at the movies, when I go it's the crying babies or the older people that are the noisiest. Think about it ! It's just a movie, don't get me wrong I live for movies but my teens and every ones teens are very special people, so just say "Shhhhhh" and enjoy the movie. I say leave them alone! Have a great day! Funny the teens are being picked on at the movies, when I go it’s the crying babies or the older people that are the noisiest. Think about it ! It’s just a movie, don’t get me wrong I live for movies but my teens and every ones teens are very special people, so just say “Shhhhhh” and enjoy the movie. I say leave them alone! Have a great day!

]]> By: Paul Kirch http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35701 Paul Kirch Thu, 15 Nov 2007 15:41:23 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35701 Though I have experienced some younger people being noisy, my experience has been that many of the loud talkers and inconsiderate people are indeed adults. It's like picking the wrong line at the grocery store... I seem to end up next to the couple or people who want to talk during the entire movie. For what it costs and the inconvenience involved, there should be a better way. I'd love to see them install speaker jacks where you could plug in or rent noise cancelling headphones. Then it becomes a non-issue. Though I have experienced some younger people being noisy, my experience has been that many of the loud talkers and inconsiderate people are indeed adults. It’s like picking the wrong line at the grocery store… I seem to end up next to the couple or people who want to talk during the entire movie. For what it costs and the inconvenience involved, there should be a better way. I’d love to see them install speaker jacks where you could plug in or rent noise cancelling headphones. Then it becomes a non-issue.

]]> By: Merrill Dubrow http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35494 Merrill Dubrow Wed, 14 Nov 2007 21:39:48 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35494 Stephenie, The article didn't mention if they did any research before making this decision. It did say they are testing it out so I am sure that means reviewing box office sale before and after. Thanks for your comments. Merrill Stephenie,

The article didn’t mention if they did any research before making this decision. It did say they are testing it out so I am sure that means reviewing box office sale before and after.

Thanks for your comments.

Merrill

]]> By: Christopher Dallion http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35423 Christopher Dallion Wed, 14 Nov 2007 15:45:44 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35423 I've had several occasions where I have had teenagers sitting behind me talking loudly at several points through a movie. I tend to try to go to the movies later in the evening to avoid as many kids as possible but that doesn't always work with teenagers going out later. To be fair the irritation I suffer at some movies isn't necessarily because of kids or teenagers - adults can be very rude too. I know some theatres have attempted jamming of cell phones and I would be all for that. I have no idea why people feel the need to leave their cell phones on at loud volume then taking the call in the theatre without even attempting to leave. When the big blockbusters come out I typically just avoid the movie theatre and wait a few months until it comes out on DVD because it's cheaper and much less frustrating. I’ve had several occasions where I have had teenagers sitting behind me talking loudly at several points through a movie. I tend to try to go to the movies later in the evening to avoid as many kids as possible but that doesn’t always work with teenagers going out later.

To be fair the irritation I suffer at some movies isn’t necessarily because of kids or teenagers - adults can be very rude too. I know some theatres have attempted jamming of cell phones and I would be all for that. I have no idea why people feel the need to leave their cell phones on at loud volume then taking the call in the theatre without even attempting to leave.

When the big blockbusters come out I typically just avoid the movie theatre and wait a few months until it comes out on DVD because it’s cheaper and much less frustrating.

]]> By: Stephenie King Gordon http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35417 Stephenie King Gordon Wed, 14 Nov 2007 15:34:56 +0000 http://www.marcresearch.com/blogs/merrill/2007/11/14/interesting-strategy-for-movie-theatres-i-dont-like-itdo-you/#comment-35417 Did the theatres do research on why adult patrons aren't attending? Is it the teenagers or is it the ticket prices? Did the theatres do research on why adult patrons aren’t attending? Is it the teenagers or is it the ticket prices?

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