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	<title>Comments on: Attention Best Buy: Right Question, But You Need To Add Another One . . .</title>
	<atom:link href="http://www.marcresearch.com/blogs/merrill/2009/10/30/attention-best-buy-right-question-but-you-need-to-add-another-one/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marcresearch.com/blogs/merrill/2009/10/30/attention-best-buy-right-question-but-you-need-to-add-another-one/</link>
	<description>The thoughts and experiences of Merrill Dubrow</description>
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		<title>By: Bob Graham</title>
		<link>http://www.marcresearch.com/blogs/merrill/2009/10/30/attention-best-buy-right-question-but-you-need-to-add-another-one/#comment-75287</link>
		<dc:creator>Bob Graham</dc:creator>
		<pubDate>Tue, 03 Nov 2009 15:30:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.marcresearch.com/blogs/merrill/?p=2380#comment-75287</guid>
		<description>I think Best Buy is doing the right thing.  Here&#039;s why:

When I&#039;m in a checkout line at a store, I am mentally already out of there.  I&#039;m thinking about where I&#039;m going next.  When a check out clerk asks me if I didn&#039;t find something, I&#039;m not likely to say I couldn&#039;t because that would slow down the checkout process.  If I say, yeah, I need a &quot;widget&quot;, then either I or an employee has to track it down, slowing up the line, and probably angering the people behind me.  So even if I did forget something, I never say that I did. (but maybe that&#039;s just me).

The time to ask me if I need help is when I&#039;m browsing the aisles looking for something, and this is something that in my experience most BB&#039;s do a good job of.

As for asking me on the way out why I didn&#039;t buy anything, sometimes I&#039;m just looking: killing time, entertaining myself by seeing what&#039;s new in the store.  I don&#039;t always go into a store with the intention to purchase something and if I decide not to purchase  anything, I don&#039;t want to draw any attention to it.  So a nice &quot;Thanks for coming buy, please come again.&quot; is enough for me.</description>
		<content:encoded><![CDATA[<p>I think Best Buy is doing the right thing.  Here&#8217;s why:</p>
<p>When I&#8217;m in a checkout line at a store, I am mentally already out of there.  I&#8217;m thinking about where I&#8217;m going next.  When a check out clerk asks me if I didn&#8217;t find something, I&#8217;m not likely to say I couldn&#8217;t because that would slow down the checkout process.  If I say, yeah, I need a &#8220;widget&#8221;, then either I or an employee has to track it down, slowing up the line, and probably angering the people behind me.  So even if I did forget something, I never say that I did. (but maybe that&#8217;s just me).</p>
<p>The time to ask me if I need help is when I&#8217;m browsing the aisles looking for something, and this is something that in my experience most BB&#8217;s do a good job of.</p>
<p>As for asking me on the way out why I didn&#8217;t buy anything, sometimes I&#8217;m just looking: killing time, entertaining myself by seeing what&#8217;s new in the store.  I don&#8217;t always go into a store with the intention to purchase something and if I decide not to purchase  anything, I don&#8217;t want to draw any attention to it.  So a nice &#8220;Thanks for coming buy, please come again.&#8221; is enough for me.</p>
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