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Question Of The Day: Are You Following Celebrities On Twitter And Having Them Impact What You Buy?

I was reading the paper the other day and came across an interesting article about Kim Kardashian that I thought I would share. First of all I actually know who she is even though I don’t watch her show "Keeping Up with The Kardashians". The article mentioned that Kim has 2.7 million followers on Twitter. In terms of ranking that puts her 10th according to twitterholic.com — just ahead of Shaquille O’Neil. The article talks about how much Kim is paid for her tweets. Take a few seconds to think about it and then read on. Kim is paid $10,000 every time she mentions a product in one of her tweets. Imagine if she said, "Hey I just stopped at a 7-11, bought a Coke and a Reese’s Peanut Butter Cup." I wonder if she gets $30,000?

Ok $10,000 seems like a lot of money to me but the real question is — is it worth it?

  • Do consumers who are following Kim run out and buy products she buys?
  • Since followers are getting Kim’s "Tweets" real time is there a bump in revenue after she tweets?
  • What famous people do you follow?
  • Have you personally bought any products based on people you are following on Twitter?
  • Do you think this trend will be successful?

I look forward to reading your comments.

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