Anyone who has been in one of my presentations has probably heard me say, "You need to BE A RESOURCE! BE A RESOURCE to your clients, prospects, friends in the industry etc." I am sure this sounds familiar to many. About a year ago I had a posting about industry reports that we would make available to the readers of the blog. This posting was very popular so I thought I would do it again in 2010.
Over the past few months, I have been reading a number of interesting reports on what is happening with the economy and with other companies. In the spirit of BEING A RESOURCE, I thought I would share those reports with you. Rather than posting all of them, I will make them available to anyone who asks. All you need to do is post a comment on the blog as to which reports you want. In return I will email them to you. The only requirement I have is you read them and post a comment about your thoughts on the report and whether it helps you. Sound fair?
Here are the five FREE available reports:
- Marketing Research Association – Research Industry Index (RII) March 2010
- Rockhopper Research – Research Industry Trends 2009 Report
- Rockhopper Research - Research Industry Trends Monitoring Group 2009 Qualitative Research Report
- Trend Watching – 10 Crucial Consumer Trends for 2010
- Anderson Analytics Marketing to Women Social Network Services (SNS) Factoids March 2010
I can assure you they all are very interesting. Some of them are specific to the research industry, while others are more general and have value for any business. Okay, in order for me TO BE A RESOURCE, at least a few people need to request the reports.
- Okay, who wants a report?
- Once you read it what did you think?
- Did it provide value to you?
I look forward to hearing from you.
Jami Pulley says:
Merrill-
As always, a BIG thanks for doing this.
I’m interested in all 5 reports.
Fee Sepahi says:
Hi Merrill,
Thank you. I would be interested in the Research Industry Index and the Trend Watching report.
Best.
Fee
Rick Johnson says:
Hello Merrill,
Thank you for the resource. I am interested in reading the Trend Watching report. Thanks
Kevin Sheehan says:
This is great. I’d love the 3.Rockhopper Research – Research Industry Trends Monitoring Group 2009 Qualitative Research Report. Thanks!
Jeff Tanner says:
Merrill:
May I have the Trend Watching and SNS reports (#4 and 5)? I think the consumer trends report will be interesting to faculty who would want to share it with students, if that is ok. And since I cover social media, CRM, etc., I think #5 is appropriate for me. Thanks so much!
Terry Salat says:
Hi Merrill
First, let me say that it was great seeing you at the Joint Phila/NY MRA conference last week. Your presentation was quite stimulating as well as motivating.
I would be interested in all 5 reports.
Thanks
Terry
Marcy Lane Saleh says:
Please send me these reports:
1. Trend Watching – 10 Crucial Consumer Trends for 2010
2. Anderson Analytics Marketing to Women Social Network Services (SNS) Factoids March 2010
Thanks.
Kevin Sheehan says:
I just read the Rockhopper Research – Research Industry Trends Monitoring Group 2009 Qualitative Research Report and plan to pass this along to everyone in my department. It really stresses the changes that we are all facing and the need to change, and change quickly. We’re all doing more with less and for less and we need to find a way to either work within this trend or change it.
Melanie Courtright says:
I’ve read the first three, but I’d love to see the last two:
#4 Trend Watching – 10 Crucial Consumer Trends for 2010
#5 Anderson Analytics Marketing to Women Social Network Services (SNS) Factoids March 2010
Thanks, Merrill!
Jim Schaffer says:
Merrill,
You’re a great resource and a Bostonian besides—two great attributes! I would be interested in reading the Rockhopper Research – Research Industry Trends Monitoring Group 2009 Qualitative Research Report.
Thanks,
Jim
Elisa Galloway says:
Hi Merrill,
You are always a great resource…. and so willing to share with the industry. Thank you!
I’d love to read the last two.
As a side note… I found RII a great resource for understanding where my firm stands with regards to industry trends / various economic metrics. Rockhoppers study is also an interesting read.
Scott ycoff says:
I would love to read all 5 reports.
Thank you.