Since I graduated college I have always been in the market research industry. During the last 25+years I have been using market research abbreviations that seem to be second hand. I thought it would be kind of cool and fun to have a short quiz on research acronyms.
The quiz will involve 20 common acronyms that you have heard over and over again.
Do you know what they stand for?
You will be on the honor system and all you need to do is say yes or no that you know what it is.
What I am asking is look at the acronym and take 5 or so seconds to say yes or no I know what it stands for.
I promise this will be fun and you will learn something for sure!
Good luck and who knows we may even give out a prize and yes the quiz will be timed so please don’t use Google to help.
Thanks for playing we will post the correct answers on Friday August 6.
Jeff says:
Score: 14 out of 20
Interview Length: 162
Comment:
Christine Cook says:
Score: 19 out of 20
Interview Length: 152
Comment:
I can’t believe I missed that one!
Betsy says:
Score: 12 out of 20
)
Interview Length: 230
Comment:
Having been in the industry for 22+ years it’s hard for me to believe that some of these abbreviations are commonly used (of course I’m referencing the ones I missed
aaron walton says:
Score: 14 out of 20
Interview Length: 178
Comment:
stephenie gordon says:
Score: 14 out of 20
Interview Length: 198
Comment:
kristen says:
Score: 10 out of 20
Interview Length: 164
Comment:
JANET SAVOIE says:
Score: 17 out of 20
Interview Length: 370
Comment:
A good review of thingd we should know
Lynn says:
Score: 14 out of 20
Interview Length: 157
Comment:
J.R. Venza says:
Score: 17 out of 20
Interview Length: 288
Comment:
good way to start the day !
Joyce Rachelson says:
Score: 19 out of 20
Interview Length: 186
Comment:
Sherri says:
Score: 16 out of 20
Interview Length: 452
Comment:
Interesting
Tracy Sanders says:
Score: 18 out of 20
Interview Length: 211
Comment:
Easy as a slice of research …
Kelly says:
Score: 17 out of 20
Interview Length: 197
Comment:
Excellent!
Kelly Christine Delaney says:
Score: 14 out of 20
Interview Length: 175
Comment:
Debra Semans says:
Score: 12 out of 20
Interview Length: 174
Comment:
Fun to complete on a Friday morning while I am still drinking my coffee! Thanks!
Rhonda Ellis says:
Score: 10 out of 20
Thanks!
Interview Length: 224
Comment:
Fun and I learned some new abbreviations.
jennifer stocks says:
Score: 6 out of 20
Interview Length: 152
Comment:
It’s confirmed. I don’t know anything.
me says:
Score: 16 out of 20
Interview Length: 164
Comment:
John Garvey says:
Score: 16 out of 20
Interview Length: 175
Comment:
I can’t believe I missed FHH!
Laura says:
Score: 12 out of 20
Interview Length: 187
Comment:
Fun, thanks!
snowmkubwa says:
Score: 17 out of 20
Interview Length: 497
Comment:
John Joseph says:
Score: 8 out of 20
Interview Length: 391
Comment:
Very interesting. My own results confirm that a CFO-type knows very little about MR!!!
Jen says:
Score: 18 out of 20
Interview Length: 163
Comment:
fun!
Kathy Rothfusz says:
Score: 11 out of 20
Interview Length: 280
Comment:
I thought PRC was People’s Republic of China (because it is), but couldn’t for the life of me figure out WHY you would include that!! One of these things is not like the others …
bob says:
Score: 10 out of 20
Interview Length: 240
Comment:
Shannon Goyda says:
Score: 13 out of 20
Interview Length: 161
Comment:
I learned a few things this morning!
Merrill Dubrow says:
Shannon – great to hear! I was hoping that would be the case.
Enjoy the weekend.
Merrill
Matt Gershner says:
Score: 15 out of 20
Interview Length: 165
Comment:
There should be choices instead of “yes/no”
Bill Dunn says:
Score: 13 out of 20
Interview Length: 208
Comment:
Fun…It’s amazing how many of these we use every day and probably don’t even realize it!
Adam Jolley says:
Score: 13 out of 20
Interview Length: 127
Comment:
I love acronyms. This survey started an office wide discussion on about 6 acronyms we have and forgot what they stand for.
debby says:
Score: 20 out of 20
Interview Length: 167
Comment:
It was fun and I am thrilled to say I knew them all.thanks
Merrill Dubrow says:
Debby,
Can you say perfect! Nice job!
Merrill
Slug says:
Score: 8 out of 20
Interview Length: 198
Comment:
Terri says:
Score: 14 out of 20
Interview Length: 399
Comment:
Anthony Tammaro says:
Score: 12 out of 20
Interview Length: 164
Comment:
Fun as always. Being away from the supplier side for some time, I was unaware of some of these
Elisa says:
Score: 18 out of 20
Interview Length: 198
Comment:
In a world of acronyms, I had to actually think on some – as we seem to only use the letters and not their name. I surprised myself on knowing all but one – AAU – and I thought that was the Assoc of Amer Univ – OH WELL – should have known better!
Steve says:
Score: 19 out of 20
Interview Length: 161
Comment:
19 out of 20 – not bad – always fun
Paul Kirch says:
Score: 18 out of 20
In reality, we’re living in a world of acronyms.
Interview Length: 194
Comment:
Two that I didn’t know are ones I’m surprised I haven’t seen or heard. Were you taking creative freedom?
John Castellano says:
Score: 17 out of 20
Interview Length: 177
Comment:
How about CPC- cost per complete (see that more than CPI these days). QR – qualified refusal, QC- qualified complete- PMRG, PBIRG, AMA to name a few others….
Stacey Weber says:
Score: 16 out of 20
Interview Length: 152
Comment:
Fun. . .nice break from morning emails!
Carol says:
Score: 20 out of 20
Interview Length: 184
Comment:
Always fun to participate – thanks!
Merrill Dubrow says:
Carol,
That makse two perfect scores! Nice job.
Merrill
Beth says:
Score: 17 out of 20
Interview Length: 175
Comment:
pretty dumb…sorry.
Larry Gulledge says:
Score: 15 out of 20
Interview Length: 282
Comment:
Fun and informatative.
Jami Pulley says:
Score: 17 out of 20
Interview Length: 150
Comment:
I never realized how many acronymns we used. Fun times.
Michael Halberstam says:
Score: 15 out of 20
Interview Length: 217
Comment:
Melanie Courtright says:
Score: 19 out of 20
Interview Length: 377
Comment:
That was fun!
LS says:
Score: 7 out of 20
Interview Length: 474
Comment:
Ruthann Chesnoff says:
Score: 8 out of 20
Interview Length: 288
Comment:
Fun. I learned something
steve g says:
Score: 14 out of 20
Interview Length: 256
Comment:
AAU – I immediately went to collegiate.
JD says:
Score: 14 out of 20
Interview Length: 243
Comment:
Nancy Cearley Hernon says:
Score: 15 out of 20
Interview Length: 175
Comment:
Interesting. I learned a few new acronyms.
Janet Baldi says:
Score: 15 out of 20
Interview Length: 272
Comment:
Learned a lot…..thanks, MD!!!!!!
Jamey says:
Score: 14 out of 20
Interview Length: 252
Comment:
BMoffett says:
Score: 18 out of 20
Interview Length: 194
Comment:
How fun!
Hannah Hill says:
Score: 14 out of 20
Interview Length: 193
Comment:
Jeffrey C Adler says:
Score: 16 out of 20
Interview Length: 263
Comment:
I think the survey said “HIPPA” instead of “HIPAA” which threw me off. Also, on acronyms such as CATI, I had always heard “assisted” as opposed to “aided” — so I counted those as correct.
Vaughn Mordecai says:
Score: 15 out of 20
Interview Length: 217
Comment:
Carter Cathey says:
Score: 12 out of 20
Interview Length: 194
Comment:
Interesting. A few things I need to brush up on.
Ed Sugar says:
Score: 17 out of 20
Interview Length: 189
Comment:
Fun stuff and good refresher to have on a Friday in July
Ginger Blazier says:
Score: 12 out of 20
Interview Length: 267
Comment:
Fun and informative
Ed Case says:
Score: 10 out of 20
Interview Length: 274
Comment:
Interesting.
Rick Johnson says:
Score: 1 out of 20
Interview Length: 505
Comment:
I did bad! They were all new to me.
Carl Iseman says:
Score: 14 out of 20
Interview Length: 292
Comment:
As usal a fun survey!~
Eric Brall says:
Score: 13 out of 20
Interview Length: 140
Comment:
I’m embarassed!
Ryan says:
Score: 14 out of 20
Interview Length: 141
Comment:
Michael Mermelstein says:
Score: 15 out of 20
Interview Length: 275
Comment:
john hatch says:
Score: 1 out of 20
Interview Length: 249
Comment:
Gwen Amador says:
Score: 8 out of 20
Interview Length: 218
Comment:
I was surprised at how many I didn’t know.
Elizabeth says:
Score: 14 out of 20
Interview Length: 184
Comment:
It’s funny how many acronyms we have in this industry
Jane says:
Score: 7 out of 20
Interview Length: 316
Comment:
Marilyn says:
Score: 20 out of 20
Interview Length: 279
Comment:
This was good for my ego!
Ana Lucia Mendes says:
Score: 14 out of 20
Interview Length: 263
Comment:
good to know I knew most of them
Tom Champion says:
Score: 18 out of 20
Interview Length: 252
Comment:
AAU is also Amateur Athletic Union
merrill shugoll says:
Score: 16 out of 20
Interview Length: 239
Comment:
Fun survey!
Jane Rosen says:
Score: 18 out of 20
Interview Length: 200
Comment:
Enjoyed it!
Fee says:
Score: 13 out of 20
Interview Length: 196
Comment:
WOW, I knew more than I thought and I learned so much more, from the rest!
Mark Tzatzaris says:
Score: 15 out of 20
Interview Length: 240
Comment:
Chuck Miller says:
Score: 18 out of 20
Interview Length: 204
Comment:
Fun! Thanks
karen matson says:
Score: 12 out of 20
Interview Length: 180
Comment:
Lynda Manning says:
Score: 15 out of 20
Interview Length: 261
Comment:
Didn’t realize there were so many of them!
Danielle Blugrind says:
Score: 15 out of 20
Interview Length: 174
Comment:
Bob Graham says:
Score: 12 out of 20
Interview Length: 228
Comment:
I though the COPPA was the hottest spot north of Havana
Tammie Frost-Norton says:
Score: 15 out of 20
Interview Length: 296
Comment:
mary marybaskakis says:
Score: 0 out of 20
Interview Length: 242
Comment:
Katie says:
Score: 15 out of 20
Interview Length: 228
Comment:
Karyn Picchiotti says:
Score: 18 out of 20
Interview Length: 391
Comment:
malcolm williamson says:
Score: 15 out of 20
Interview Length: 214
Comment:
A+
Craig says:
Score: 16 out of 20
Interview Length: 252
Comment:
Terry says:
Score: 15 out of 20
Interview Length: 209
Comment:
Very interesting. Thought I knew them all LOL
Brian Ottum says:
Score: 15 out of 20
Interview Length: 157
Comment:
Donna Kasich says:
Score: 16 out of 20
Interview Length: 222
Comment:
Pam Bruns says:
Score: 19 out of 20
Interview Length: 195
Comment:
Kind of embarassed to have missed self-administered questionnaire–guess I never saw it as an acronym before…duh!
jim ratto says:
Score: 8 out of 20
Interview Length: 295
Comment:
Alyssa Kilmer says:
Score: 7 out of 20
Interview Length: 424
Comment:
Lydia Player says:
Score: 1 out of 20
Interview Length: 159
Comment:
You have more acronyms that the military. I don’t know any of them … and ARF belongs to Little Orphan Annie’s dog.
Melissa Pepper says:
Score: 12 out of 20
Interview Length: 384
Comment:
Amy Shields says:
Score: 15 out of 20
Interview Length: 218
Comment:
Surprised I knew as many as I did and am not ashamed of the one’s I didn’t.
Brad Larson says:
Score: 17 out of 20
Interview Length: 188
Comment:
Another fun Quiz to get the wheels turning.
JM says:
Score: 10 out of 20
Interview Length: 166
Comment:
Merrill Dubrow says:
Here are the reults of the first 98 people who took the quiz:
question # correct # incorrect
q1 ACA 26 72
q2 MRA 94 4
q3 ARF 79 19
q4 AAU 61 37
q5 COPPA 50 48
q6 CAPI 82 16
q7 CATI 90 8
q8 CAWI 58 40
q9 CPI 91 7
q10 CASRO 85 13
q11 CPH 62 36
q12 HIPPA 63 35
q13 RDD 86 12
q14 SAQ 36 62
q15 STM 44 54
q16 FHH 48 50
q17 HUT 68 30
q18 IDI 81 17
q19 IVR 79 19
q20 PRC 73 25
L Schwertley says:
Score: 16 out of 20
Interview Length: 297
Comment:
Agree it was fun. Some were layups, some I had to sit back and recall. And a couple I knew the terminology – but didn’t know the acronym.