This was sent to me from K.W. and I couldn’t wait to share it with the blog readers.
All I want you to do is look at the 7 logos for 5 seconds and then read some interesting information about it and let me know if you noticed it.
I hope you enjoyed looking at these logos.
Thanks for your comments.
Aaron Walton says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: Yes
Comment
Very cool ~ I had been told about the fedex logo several years ago and for the longest time tried to find the arrow every time I passed a fedex truck, until one day it finally clicked. Sort of reminds me of those pictures you had to stare at forever until your eyes ‘adjusted’ so to see the hidden image.
Patricia says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: No
Comment
It’s amazing what details slip by!
janet says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
I thought it was interesting. It made me realize I haven’t been as obsevant as I should be.
Jeff Adler says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: Yes
FedEx: No
Comment
sharon says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Kristen says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: Yes
Comment
HOWARD says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: No
Comment
Love those little subtleties, Merrill. Can’t believe you didn’t catch the Brewers one, though.
Stephenie Gordon says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
that was fun! I noticed something in the Toblerone logo, but to me it looked like an indian yelling??? not until you said bear, did i notice the bear!
Scotty24 says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Debra Semans says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: Yes
Comment
Interesting that so many of us – marketers – don’t even notice these things. I wonder how many of the general public have seen these and – if so – what bearing that had on their brand perceptions and likelihood to trial, purchase, repurchase. Also, are loyal customers (brand advocates) more likely to have seen these?
John Garvey says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Adam Jolley says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: Yes
Comment
Samantha Loll says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Really neat! It’s fun to find the hidden messages that usually go unnoticed in highly recognizable logos.
John Sadler says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: Yes
FedEx: No
Comment
Lots of fun!!
Sherri says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Why do they try to be so subtle?
Amy Shields says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: No
Comment
The FedEx one freaked me out when I saw it. I have seen this logo a million times and never noticed that. This was a lot of fun and makes me wonder how many other subliminal messages are on logos I see every day.
Pat Billups says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: Yes
Comment
I will look at logos differently and will try to incorporate such nuances in any I develop in the future.
Jami Pulley says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: No
Comment
I like the Friday quiz. It’s a nice morning break, and usually provides some fun facts. It seems as if logos would want the intended message to be more bold, and not submissive. But, I did recognize most of the logos so I would assume brand awareness is high.
Kelly Christine Delaney says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: Yes
Comment
I really enjoyed this one. After having someone point out or noticing the hidden picture/letter/logo, it’s all I can see when I look at a FedEx truck, a Tostitos bag.
Frank Summers says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment
I thought the bear was a horse too. I’ve known about the FedEx arrow for a long time, but not until someone showed me. Very clever. Fun as always.
heather says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: No
Comment
It’s so crazy all of the things that advertisers and brand teams/creatives come up with that are amazingly insightful yet it’s lost on the average person. Fun friday quiz as always!
Karen says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Well the only one I thought I knew was the Toblerone but like you I also thought it was a horse – (looks like a horse on his hind legs with a tail) – thanks for sharing!
Matt Fenwick says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: No
Comment
This was so fun. I never noticed a lot of the creative things that these companies did with their logos. I will definitely pay attention to company logos in the future.
Carol says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Vaughn Mordecai says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: No
Comment
Fun stuff. Thanks for the post.
John Joseph says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: No
Comment
The art and science of branding is difficult because people’s perception of what they see (and hear, but that’s for a different Friday) is so different. The subtleties in a brand may be nice to talk about inside the company but doesn’t mean much to the average consumer.
Karen Matson says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Good one! Very enlightening! I’ll be paying more attention to logos!
Matt O'Mara says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Jessica says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Very interesting!
Dan Womack says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Wow, I’m clearly not paying attention.
Michael Braunberg says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Interesting. I learned I do not spend a lot of time meditating on logos, but there is certainly more to some of them than is obvious at a glance. I might start looking a little more closely at logos generally. What about the marc logo?
jennifer stocks says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
i think the folks that design these logos have too much time on their hands. I didn’t notice any of those things…so what’s the point? (Of course, I admit I am not the most observant person in the world).
Betsy says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment
Your first example tipped your hand about hidden elements in logos. If not for that I’d probably not have seen so many. I knew the Amazon was a smile but didn’t connect the connection of A to Z. As always, it was fun.
Michael Halberstam says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: Yes
Comment
Fun
Erika Smith says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Fun! I thought the Toblerone silhouette was a horse too!
Marilyn says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: No
Comment
LS says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: Yes
FedEx: No
Comment
Another fun Friday survey, Merrill – keep it up!
JF says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment
Bob Graham says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Clay D says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: Yes
Comment
fun, interesting how some of the things you see easily and some you don’t at all.
Amy Wright says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: No
Comment
Ed Sugar says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: No
Comment
Good stuff
Melanie Courtright says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Awesome. But now I feel like I clearly need to pay more attention.
Rick Johnson says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Pretty cool…I didn’t notice any of the hidden pictures. I always look forward to the Friday fun survey’s. I thought the bear looked like a horse and my wife thought it was a wolf howling at the moon!
marybaskakis says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment
jm says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: Yes
Comment
it was fun!
Bill Dunn says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment
Subliminal messaging is a really cool thing!
Erin Jewell says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: No
Toblerone: Yes
FedEx: No
Comment
I’ll be looking at logos from a whole new perspective.
amber says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: No
Toblerone: No
FedEx: Yes
Comment
steve says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment
i always love these — spend so much time looking at logos over the years with clients, it’s always a mind teaser.
Lisa Lockwood says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
N Hernon says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: No
Comment
Wow. I really missed a lot of these!
Beth B says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: Yes
Comment
Not really a survey. Those were awfully leading questions and the results certainly won’t mean much. However, it was fun.
Ruthann Chesnoff says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Amazing! What is hidden in a Logo.
Kaiisha says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: No
Toblerone: Yes
FedEx: Yes
Comment
Jeff says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: No
Toblerone: No
FedEx: No
Comment
matt hayes says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: Yes
Comment
fun way to pass time
Jocelyn Smith says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Eric Brall says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Interesting! This makes me realize how unobservant I am, so thanks a lot for that!
Tim says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: Yes
Comment
Tracy Sullivan says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: Yes
Comment
Fun! Goes to show there’s a lot more to creating a memorable and workable logo that cute graphics.
Uncle J says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Some very bright and creative folks out there, but I am obviousaly not one of them.
Pete says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: Yes
Comment
Amy Sawyer says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: Yes
Comment
Ajit John says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: No
Toblerone: Yes
FedEx: No
Comment
karen Sciortino says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: Yes
Comment
Bob Duthie says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: No
Toblerone: No
FedEx: No
Comment
Lynn says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
CARL ISEMAN says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: Yes
Comment
it was fun!
Karen Dawson says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: No
Toblerone: No
FedEx: Yes
Comment
Fun.
Keri says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: No
Comment
Larry Gulledge says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: Yes
Comment
Interesting what we miss.
jim whaley says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: Yes
Toblerone: Yes
FedEx: No
Comment
Cool… stuff… I enjoyed it
jill says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment
I love these quizzes. I always find them interesting!
Stacey Weber says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Fun, but I kept seeing the questions (I didn’t read them) before the logo would appear. Once the logo appeared, the Q text would go away and return 5 seconds later.
Elizabeth says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
Cool. Didn’t notice most of these things.
leslie ohler says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: Yes
Toblerone: Yes
FedEx: No
Comment
easy and innocuous. made you think tho……………….
Bevie says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
These were great….I am amazed the companies didn’t advertise their “subliminal messages”….maybe someone like myself would have used their products/services more.
Chuck Kucharik says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: Yes
FedEx: No
Comment
ditty says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: No
Toblerone: Yes
FedEx: No
Comment
More please…fun
Merrill Dubrow says:
Here are the results for the first 80 people who have reviewed the logo’s:
Tostitos
“If you look at the center of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.
I NEVER NOTICED THIS – did you?”
Yes 27
No 53
Total 80
Formula One
At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed. I did notice that the logo does illustrate speed but never noticed the number 1 between the gray and red did you?
Yes 32
No 48
Total 80
Milwaukee Brewers
“The Milwaukee Brewers is a professional baseball team from Milwaukee , Wisconsin (well, duh…). Their logo is actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.
WOW – I love baseball and never noticed the glove was made up of a M and B did you?”
Yes 49
No 31
Total 80
NWA
“This simple looking logo actually carries a lot of information. First of all you can see the letters N and W, the first two letters of the brand name. But what most people don’t see is the compass that points to the Northwest, another reference to the brand name.
I never noticed the compass points to the northwest – did you?”
Yes 24
No 56
Total 80
Amazon
”
This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
Interesting about the yellow swoosh looking like a smile – never would have thought that, did you notice it?”
Yes 33
No 47
Total 80
Toblerone
“Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.
I have noticed the silhouette before but don’t laugh I thought it was a horse! Ugh – did you notice it?”
Yes 36
No 44
Total 80
FedEx
“Do you see any arrows on FedEx’s logo? I saw it a few times at another site saying that there’s an arrow hidden in the FedEx arrow, but I couldn’t find it. I now know where it is, it’s your turn to find. The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.
In a million years I wouldn’t have noticed that – did you notice it?”
Yes 28
No 52
Total 80
Hope everyone enjoyed this little exercise.
Merrill
Kim Osterberg says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: Yes
Amazon: Yes
Toblerone: No
FedEx: No
Comment
Tom says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Eric says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: No
FedEx: No
Comment
Interesting! This survey got me noticing several times before the question text popped up, but that was only because I knew there was something to notice because of the survey itself.
Michele says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Louis Ygartua says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Eye-opening
Alicia says:
Tostitos: No
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
NEATO!
Tammie Frost-Norton says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: Yes
Amazon: No
Toblerone: No
FedEx: No
Comment
Laura says:
Tostitos: Yes
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment
Lots of fun! I think that the NorthWest arrow was hardest to spot, but a great concept.
Ken Troupe says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: Yes
Comment
Craig Storey says:
Tostitos: No
Formula One: No
Milwaukee Brewer’s: No
Northwest Airlines: No
Amazon: No
Toblerone: No
FedEx: No
Comment
Survey was fascinating. The fact that neither you nor I were able to spot all of these things showcases our lack of perception or the poor execution of a message point within a logo. I tend to think it’s the latter.
Neil says:
Tostitos: Yes
Formula One: Yes
Milwaukee Brewer’s: Yes
Northwest Airlines: No
Amazon: Yes
Toblerone: Yes
FedEx: Yes
Comment