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Archive for October, 2010

Isn’t It All About FAWTSY?

Friday, October 29th, 2010

In my opinion Chase Field where the Arizona Diamondbacks play is a special stadium. In fact it is a very special stadium. Yes it has a roof, pool, great sight lines, fantastic food but it is more special because of FAWTSY! You are probably thinking what is FAWTSY? Is it the team mascot, the name of an animal that they let run around the stadium? No and no. Before I tell you what FATWSY is I will say that it is something that all Chase Field employees wear and frankly believe in. FAWTSY is FIND A WAY TO SAY YES!

Let’s say it together – FAWTSY – FIND A WAY TO SAY YES!

  • When one of your friends needs help – isn’t it FAWTSY?
     
  • When a client has a crazy request – isn’t it FAWTSY?
     
  • When one of your employees needs some help – isn’t it FAWTSY?
     
  • When one of your family members wants you to do something that you don’t want to do – isn’t it FAWTSY?

I truly love the word, what it represents and more important that the staff of Chase Field has bonded together, believes in the concept and always does think FATWSY when dealing with their fans!

What do you think about FAWTSY?

  • Do you have the FAWTSY attitude?
     
  • Do your clients, family and friends think you have FAWTSY?
     
  • How do you teach FAWTSY to your team?

I look forward to your thoughts and comments.

Gap Changes Its Logo Twice In A Few Days – Was It Planned All Along??

Wednesday, October 27th, 2010

A few weeks ago I had the opportunity to be the kick off speaker at the A.C Nielsen Center for Marketing Research Alumni Summit held at the University of Wisconsin in Madison. It was an honor to be one of their speakers and I truly LOVE the passion and energy of the program. During my speech I discussed the new and old Gap logo. If you missed the story basically Gap decided to change their logo the middle of October and because of an overwhelming distaste for the new logo they quickly changed it back to the old logo. So in essence the old logo changed to the new logo then the new logo became the old logo and the old logo became the new logo in a span of 24 hours – ok wow that was hard to say and perhaps hard to follow.

A few takeaways:

  • This happened very quickly! Gap was able to get tremendous reaction (in this case negative) to something they did
     
  • They were able to very quickly make a decision, change it back and overcome their mistake
     
  • Because of the social networking power these days the consumer has NEVER had a louder voice

Listening to the consumer is SO important, perhaps more important now than ever because of the way word travels so, so quickly. As researchers that is good news, perhaps great news. The reality is the research industry needs to continue to make sure what we deliver, how we deliver it and the speed in which we deliver it exceeds client expectations on every level.

Clearly Gap turned a bad situation into a good one. If I was their PR agency my message would be simply

  • “WE LISTEN TO OUR CUSTOMERS”
     
  • “WE CARE ABOUT WHAT OUR CUSTOMERS THINK”
     
  • “OUR CUSTOMERS MAKE A DIFFERENCE TO US!”

Here is an interesting thought and twist –

  • What if it was planned all along?
     
  • What if they said hey let’s go for it, if our customers don’t like it they will tell us and we can/will change it back and be heroes because we listened to them?

Just a thought.

  • What do you think?
     
  • Am I crazy?
     
  • Isn’t it amazing how fast things are moving these days?
     
  • Isn’t it more important than ever to listen to your customers?

I look forward to hearing your thoughts and comments.

Are You Ready For Some Football? Join The Week 8 Merrill Dubrow Blog Football Pool

Monday, October 25th, 2010

Wow another tough week for yours truly. I have only 5 right so far this week which puts me in the bottom 15 of the pool. Next week if you really want to do well, review my picks and take the exact opposite! With one game to go there are three people tied with 11 wins – they are KVD, Mark Matosian and I am very happy to say my Dad. It’s interesting that all three people took the Cowboys tonight so if the Giants win there will be a seven way tie that includes week five winner Patricia.

Reminder we have added a few things for you to follow along and enjoy the fun. We have an updated leader board located on the right side of the main page of the blog that updates every 30 minutes during the games and within that page you can see the results from the prior weeks.

Here is a link to see the scoreboard.

The seventh week we had 168 (the highest so far in the pool) participants so the winner this week will receive $75. Remember the weekly winners will be given a spot in the grand prize pool which will be in week 17. That person will join Sarah Baird, Jacob Adler, Jennifer Acosta, Mike Perdue, Jessica Cons, Patricia Wakim and Amy Sawyer for bragging rights for the next 6 months.

Here is a link for you to do this week’s picks.

Feel free to share the link and have friends, colleagues, relatives, kids and anyone else you want join the pool.

Good luck to all.

To Me These People Are Very Important In My Life – What Do You Think? By Guest Writer Ed Sugar

Friday, October 22nd, 2010

In past postings on this blog there have been discussions regarding the importance of having a personal mentor, that one person you can turn to for help and advice regarding your professional career. There have also been posts about developing your own “Board of Directors” so that you have a diverse number of mentors to solicit advice and guidance from. And most recently a discussion about maintaining a professional relationship with a person in their 20’s so that you can view the changing world through their eyes. The underlining theme is that in order to succeed professionally you need to reply on the advice and perspective of people who have a different set of skills, talents and ideas in the business world.

One of my mentors, Bruce B. has always insisted that successful people need to build a team of highly skilled professionals who they can rely on for their survival and well-being. Bruce’s “Dream Team” consists of the following:

  1. A primary care physician, who knows you by name and knows your personal medical history
  2. A lawyer you trust and you will provide some free advice over a dinner conversation as well as represent your best interests in court.
  3. A qualified CPA to handle your taxes
  4. A money manager to oversee your investments and advise you on matters relating to insurance
  5. A member of the clergy for advice on personal and moral issues.

 

Years ago I took Bruce’s advice and have five wonderful people (Laarni, David, Liz, Alfred and Henry) who fill those roles in my life.  They have made my life easier to deal with during those stressful times we all have to endure.

Recently I got thinking about Bruce’s team and decided that it could be expanded. Why not add a few more people, who not only make my life less stressful, but add many more intangible contributions.  Here are some of the people whose services I rely on that make my life a lot more fun and enjoyable.

  • House keeper — For the last ten years my wife and I have been fortunate to have a fantastic housekeeper in Maribel C. Every Thursday our “White Tornado” cleans up after us and our four cats. We still do the laundry and dishes, but the hours we gain from Maribel’s cleaning talents are immeasurable
     
  • Handyman — When it comes to D.I.Y. around our house I have “two left thumbs”. Since 2006 we have been blessed to have the services of Richard W. Three to four times a year he spends his time drilling, sawing, wiring, hammering and keeping our house in great repair. I cannot even begin to imagine the state of our abode without his services.
     
  • Mechanic — I am the same with auto repair as home improvements, so every 3,000 miles my car goes to Mats K. and his boys. The last thing I want is an automotive surprise on one of Los Angeles’ famous freeways.
     
  • House sitter — Both my wife and I frequently travel for business and leisure. On many occasions both of us will be out of town for weeks at a time. While we are out, we have Andy B. come in to collect the mail, look after the cats, water plants and give our house the “someone is living in there” look. True peace of mind when we are on the road.

There are many people who play important roles in our lives that help us succeed and prosper. I would like to know:

  • Do you agree with Bruce’s list?
     
  • Do you think mine are as important?
     
  • Who is missing from our lists?
     

I really look forward to hearing from you.

What Is Wrong With Me? Do You Do It As Well?

Wednesday, October 20th, 2010

Last week I got dressed, got into my car and went to run a few errands. After I got out of my car I noticed I had a Denver Nuggets tee shirt, a Boston Red Sox titanium necklace, a NY Giants hat, Reebok shorts and Nike socks. I won’t even mention my sneakers. What a mess! The funny thing is I am NOT a fan of the Denver Nuggets or The NY Giants. I just like the shirt and hat. I can’t believe I have no consistency in what I wear from a team standpoint or even a sport standpoint. I tend to wear whatever. Yes I have a number of Red Sox hats and shirts but I rarely will say today is a day where I wear all the same team!

  • What is wrong with me?
     
  • Do you do the same thing?
     
  • Will you actually buy a hat or shirt of a team you might not like but really like how it looks on you?
     
  • If you are out of town and go to a game do you always buy a souvenir to wear?
     
  • Do you make fun of people like me who are wearing three different teams?

I really look forward to reading your comments.

Are You Ready For Some Football? Join The Week 7 Merrill Dubrow Blog Football Pool

Monday, October 18th, 2010

Yes it was a tough week, yes the Dallas Cowboys lost AGAIN! Yes I was wrong with my prediction of Denver beating the NY Jets and yes I only have 7 right! Thankfully there are a number of people who REALLY know how to pick football games. With one game to go it is a two team race. Amy Sawyer is in the lead with 12 wins followed by Larry Baird and Marty. If the Titans win tonight Amy will win, if Jacksonville wins it will come down to a tie-breaker.

Reminder we have added a few things for you to follow along and enjoy the fun. We have an updated leader board located on the right side of the main page of the blog that updates every 30 minutes during the games and within that page you can see the results from the prior weeks.

Here is a link to see the scoreboard.

The sixth week we had 156 participants so the winner this week will receive $75. Remember the weekly winners will be given a spot in the grand prize pool which will be in week 17. That person will join Sarah Baird, Jacob Adler, Jennifer Acosta, Mike Perdue, Jessica Cons and Patricia Wakim for bragging rights for the next 6 months.

Here is a link for you to do this week’s picks.

Feel free to share the link and have friends, colleagues, relatives, kids and anyone else you want join the pool.

Good luck to all.

Which Is Your Favorite Chalk Picture?

Friday, October 15th, 2010

I must admit I have a great amount of respect for artists. One of the main reasons is I can’t draw, really don’t have a great eye to take pictures and frankly don’t have a ton of artistic talent in my body. I got this email with a number of pictures that I thought I would share with you. They are all drawn on the sidewalk and with CHALK! One of the keys is this artist, Edgar Mueller, is so talented that his pictures are in 3D!

All of these pictures are amazing but my favorite two are the shark (Jaws) coming out of the bricks and the flooded street. The attention to detail is amazing to me! They both look real and frankly I am a little scared of the shark one!

  • Which one is your favorite?
     
  • Where are some of your favorite places to see artists painting or creating?

I really look forward to reading your comments.

Attention Researchers – Isn’t This Who We Need To Hire Moving Forward?

Wednesday, October 13th, 2010

As I prepare for a presentation at the ACNielsen Center, I have given a tremendous amount of thought to the future of this great industry. When I think about the research industry and the changes that I think are going to happen, I give some thought to what people I truly believe we need to hire to support future client demands.

 

I BELIEVE WE NEED TO HIRE SMART, INQUISITIVE, MATH-ORIENTED, SOCIALLY NETWORKED, DATABASE PROFICIENT PEOPLE WITH A SOLID UNDERSTANDING OF MARKETING MOVING FORWARD!

 

Ok I said it!

Yes it is a mouthful!

  • Do you agree with me?
     
  • What other skills do you think are needed moving forward?
     
  • Will your hiring process and job descriptions change over the next few years?

I look forward to your thoughts and comments on this very important discussion.

Are You Ready For Some Football? Join The Week 6 Merrill Dubrow Blog Football Pool

Monday, October 11th, 2010

Wow! Last minute wins by Oakland, Washington, Tampa Bay and upsets that gave losses to New Orleans, Dallas and San Diego made this a very challenging week. Ugh I only had 5 right! With one game to go we have Kelsey Barrentine at the top and will win if Minnesota wins tonight. If not we will have an eight way tie and this week will come down to the all important tiebreaker.

Reminder we have added a few things for you to follow along and enjoy the fun. We have an updated leader board located on the right side of the main page of the blog that updates every 30 minutes during the games and within that page you can see the results from the prior weeks.

Here is a link to see the scoreboard.

The fifth week we had 164 participants so the winner this week will receive $75. Remember the weekly winners will be given a spot in the grand prize pool which will be in week 17. That person will join Sarah Baird, Jacob Adler, Jennifer Acosta and last week’s winners Mike Perdue and Jessica Cons for bragging rights for the next 6 months..

Here is a link for you to do this week’s picks.

Feel free to share the link and have friends, colleagues, relatives, kids and anyone else you want join the pool.

Good luck to all.

Attention Car Lovers – What Do You Think Of This Car?

Friday, October 8th, 2010

Here is a number of pictures of the new Mercedes Benz SCL600

From the outside it looks slick, beautiful and like a few other cars.

Ok a little different since the doors go up instead of out!

Trunk is kind of cool – I hope I can get my golf clubs in there!

WOW – now that looks real different!!!

No Steering Wheel and NO Pedals!!

You drive this car with a joystick

Considering my kids beat me in every video game we play I might be in trouble!

  • What do you think of this car?
     
  • Do you like the concept?
     
  • Have you test driven it?
     
  • How long do you think it will take you to learn how to drive this car?

I look forward to reading your comments.