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Attention Researchers – We Need To Do A Better Job Promoting…

    • Raise your hand if you think the market research industry provides value!
    • Raise your hand if you think the market research industry is important!
    • Raise your hand if you think the market research industry can save companies money from making huge manufacturing mistakes!
    • Raise your hand if you think the market research industry is helpful in introducing new products!

Is your hand raised? Mine is and I truly hope yours is as well!

  • If all that is true, why don’t we read in the newspaper that market research was very instrumental in helping this new product launch?
  • If all that is true, why don’t we watch a report on TV that highlights how critical market research was with a new service that is being offered by a Fortune 500 company?
  • If all that is true, why don’t I constantly read online articles that highlight the importance of market research in picking a new site for a restaurant?

I say it’s time for researchers to promote this great industry and the importance of market research.

I realize that not all clients will allow their new service/product to be highlighted in the press – BUT surely some will.

What are your thoughts?

  • Do you agree with what I am saying?
  • When was the last time you read/saw the importance of market research highlighted?

I look forward to reading your comments.

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