Most people who read the blog know that I use LinkedIn many times during the course of the day. Currently I have over 3,700 connections and frankly believe it is an invaluable tool in todays’ business world.
Recently LinkedIn added a feature called “Endorsements” which basically means that your contacts are endorsing you on a certain type of skillset. Everyone can pick their own skillsets. Here are five of mine:
- Marketing (58)
- Marketing Research (48)
- Customer Insight (45)
- Business Strategy (22)
- Social Media (14)
Every day in my inbox I have another notice from LinkedIn congratulating me that one of my contacts endorsed me. A number of those names weren’t familiar to me so I was curious and did a little test.
I tested two categories and found that I didn’t know (or couldn’t remember) 41% of the people who endorsed me. After scratching my head for a minute or two I asked myself and now you a few questions:
- Do LinkedIn endorsements really matter?
- How accurate are they?
- Do they really represent who I am and my skillset?
- As someone who uses LinkedIn to hire staff some I put value on these endorsements?
I look forward to reading your comments.