A few weeks ago with popcorn in one hand and a soda in the other, I was settling into my seat to watch Tom Cruise in Jack Reacher. At 130 minutes in length, I knew this movie was a little longer than most. Since I like action movies, I was excited to see this one. As the movie started, time came and went… so did preview after preview after preview. There were so many that I finally looked at my watch and realized I had been watching previews for 19 minutes after the movie was supposed to start! I must admit, I do like previews… ok, some previews, but they finally ended at 24 minutes!
Seriously that is too many for me!
- Have you noticed the same thing – way too many previews?
- Why are they doing this?
- Does this strategy make sense?
- Will the future movie goer show up 10 minutes late to skip some of the previews?
I look forward to reading your comments.