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Happy Valentine’s Day! Here Are A Few Numbers To Put Things Into Perspective And Then A Question Or Two…

I hope everyone had a great Valentine’s Day shared with loved ones that was filled with quiet, tender moments, laughter and happiness. I was reading an article a few days ago that I found very interesting. Here are a few statistics on this year’s Valentine’s Day:



  • $18.6 billion will be spent by  U.S. consumers on Valentine’s gifts
  • $4.4 billion is spent on diamonds, gold and silver; jewelry is still the big-ticket item for gift-givers
  • $1.9 billion is spent on flowers
  • $1.6 billion is spent on candy
  • $1.5 billion is spent on gift cards
  • 6 million people are planning to receive a proposal on Valentine’s Day – way up from 4 million in 2012
  • $815 million is spent by America on their pets
  • $130.97 is what the average U.S. consumer plans to spend on candy, cards, gifts and more this year – up from $126.03 last year
  • $88.78 is the average amount that a woman is spending on Valentine’s Day, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers and a romantic evening out)

Lots of interesting numbers and information and yes, a few numbers caused me to pause and scratch my head.

I was very surprised to read that Americans spent $815 million on their pets.

  • Did you find that number surprising?
  • Did you buy gifts for your pets on Valentine’s Day?
  • If so, what did you buy?
  • Were there any other numbers that surprised you?

I look forward to reading your comments.

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