
I hope everyone had a great Valentine’s Day shared with loved ones that was filled with quiet, tender moments, laughter and happiness. I was reading an article a few days ago that I found very interesting. Here are a few statistics on this year’s Valentine’s Day:
- $18.6 billion will be spent by U.S. consumers on Valentine’s gifts
- $4.4 billion is spent on diamonds, gold and silver; jewelry is still the big-ticket item for gift-givers
- $1.9 billion is spent on flowers
- $1.6 billion is spent on candy
- $1.5 billion is spent on gift cards
- 6 million people are planning to receive a proposal on Valentine’s Day – way up from 4 million in 2012
- $815 million is spent by America on their pets
- $130.97 is what the average U.S. consumer plans to spend on candy, cards, gifts and more this year – up from $126.03 last year
- $88.78 is the average amount that a woman is spending on Valentine’s Day, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers and a romantic evening out)
Lots of interesting numbers and information and yes, a few numbers caused me to pause and scratch my head.
I was very surprised to read that Americans spent $815 million on their pets.
- Did you find that number surprising?
- Did you buy gifts for your pets on Valentine’s Day?
- If so, what did you buy?
- Were there any other numbers that surprised you?
I look forward to reading your comments.



Patricia says:
We spent $5 of the $815 million on our dog. He got two rawhide Valentine cards that provided about 10 minutes of very happy chewing!!
Jami Pulley says:
I don’t really find the pet spend surprising. Many pet focused businesses in the last decade have been extremely successful. My mom has an old business colleague that started a skin care line for dogs, and she is swimming in her millions. Amazing. I spent my money and efforts on my three angels and hubby. My poor dogs were once again left out.
Ken Roberts says:
Nothing spent on our dog this year, but the place we take her for occasional day play held a special valentine party for the dogs, at $75 per dog – much higher than the typical day play rate.