M/A/R/C Research
Search the blog:

I Was Surprised To See This Finding In The Technorati’s 2013 Digital Influence Report

A few weeks ago I was reading the Technorati’s 2013 Digital Influence Report and came across a finding that I thought was not only interesting but surprising.

Blogs Outrank Social Networks for Consumer Influence: New Research

The report that came out March 6 stated that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence.

The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).

I must admit I thought Facebook & Pinterest would certainly be higher than a blog. I couldn’t have been more wrong.

  • What do you think?
  • Were you surprised by this finding?
  • I have been writing a blog for 6 ½ years. What purchases has the blog influenced for you?
  • Why are blogs so influential?
  • What influences you the most when you make a purchase?

I look forward to reading your comments.

3 Responses to “I Was Surprised To See This Finding In The Technorati’s 2013 Digital Influence Report” - Leave a Reply


Leave a Reply


Please notify me of new posts on Merrill's Blog. (New posts generally come out every Monday, Wednesday and Friday)

Please enter the text from the image to the left in order to submit your comment





Thank you for your comments. If you would like to sign up for your picture to be displayed next to your comments, click here to go to gravatar.com