M/A/R/C Research
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Archive for May, 2014

Out With the Old, In With the New! Which Do You Like Better?!

Friday, May 30th, 2014

How important is a logo? Most people think logos are very important and either “make” or “break” a brand. Well, time to take a quick look at a few brands that have changed their logos this year and tell me what you think about their branding decision.

Click Here to See the Logos.

I look forward to your feedback!

I’m Over 50 and the Reason I Didn’t Start Doing This Sooner is Because…Oh ya, I’m an Idiot

Wednesday, May 28th, 2014

For more than 45 years, I’ve been playing sports! When I was growing up not a single day passed when I didn’t play baseball, football, hockey or some other sport. When school was out and the summer was upon us, I would go to a sports camp. As I recall I always did the same thing: Just showed up and started playing…with very little warm up and no stretching! Now, years later, I am paying the price for that! My body isn’t as flexible as it could be, nor is it as flexible as some of my friends.

Life is a little different now…when I workout or play sports, I allow 10 minutes to stretch before and more importantly, I stretch after I workout. If I do this, I feel 100 times better that night and the next day…and if I don’t do that, the word “pain” comes into play!

  • Do you stretch before/after you work out?
  • Have you always done this? Or just later in life like me?
  • Do you have your kids stretch before they play sports?

Two Boys, Two Different Sports, Two Different Coaches, Two Different Stories

Wednesday, May 21st, 2014

This spring has been a very interesting and unique experience for both of my boys. One son is playing baseball and is 10-1 in his season. My other son is playing football and is 2-9 in his season (including a 72-0 loss against the State Champions). The interesting thing is: If I asked who you thought was having more fun based on that information…many people would guess that my baseball-playing son with the winning record would be having more fun.

Interestingly enough, my baseball playing son says has learned very little, if anything, this season. He doesn’t enjoy the practices because the coach doesn’t make them fun or teach anything. In fact, my son thinks this coach is his least favorite out of the 14 he has had in past seasons. While my little football player loves his team, the practices and the coach. He says the coach always takes a lot of time to explain everything and always does so with a smile.

Throughout the season, I have been watching from the stands and I have to say: both of my kids are 100% right! The coach with the better record doesn’t make it fun. It seems that at the end of the day, all he really wants to do is coach his own son…which is great in golf, tennis or other individual sports but not so great for a team sport. Teaching and motivating people is important at any age…it can (and does) make a huge difference! I have stressed to my son that over the past 30 years, I haven’t always had the best bosses but no matter what, I was part of the team and always try to do my best. I try to help him understand that he needs to do the same and I think he understands this because he has been giving his best effort and plans to do so until his season comes to a close.

  • Has one of your kids played for a coach that wasn’t the best coach?
  • How did you handle the situation?
  • If you’ve coached in the past, how have you made it fun for the team?
  • Did you or the team have any learning experiences from the season?

Attention, Researchers: How Did We Get Here? And What Do We Do About It?

Monday, May 19th, 2014

Without question, I love the Market Research industry. I arrived in this great industry by accident and I couldn’t be happier to spend my entire career in research. Having said that, there are several things about the industry that I don’t understand, such as:

  • Why does this great industry take so long to make changes?
  • Why does it take so long for many researchers to adapt to new technology?

      Lots of people feel like the Market Research industry is outdated, or often doesn’t react as quickly as corporations need them too. Many topics of discussion groups online are questioning what we do and how we do it.

      So, I ask you:

      • Why?
      • How did we get to this point?
      • More importantly, what do we do about this?

Not Your Typical Hockey Game Fight…

Friday, May 16th, 2014

A few weeks ago, I took my kids to a Dallas Stars hockey game and we had a blast. During the game there is always lots of discussion about eating! In fact, sometimes there is even more conversation about food than there is about the live action of the game. After the kids ate tons of food, they needed one more thing: The bottomless popcorn bucket! As one of my kids said, “Dad a hockey game isn’t the same without popcorn!” I chuckled a little and then took a trip to the concession stand.

When I returned, there appeared to be a fight in the stands…between my three munchkins. The apparent controversy seemed to stem from who would be holding the popcorn bucket. A few seconds later I came up with a solution – I would hold the bucket. After that announcement (which didn’t go over very well), I took the hockey program from that night and ripped out a few pages. I know some of you are thinking, “What does ripping pages out of the program have to do with anything?” Well, inherently nothing but what I did with those pages IS relevant: I made a funnel out of the pages and had my kids hold the funnel and pinch the bottom while I poured popcorn into it so they could each have their own popcorn supply.

Problem Solved!

  • Has a fight over the popcorn bucket ever happened in your family?
  • What did you do about this problem?
  • What do you think about my solution?

    I look forward to reading your comments.

Requesting Tips Can Sometimes Be…

Wednesday, May 14th, 2014

A few weeks ago, I was at a little café waiting in line to pay for my muffin and soda when I looked up and saw a tip jar. I’ve seen them hundreds of times and usually they have a label that says anything from “We appreciate tips” or “Need tips for college” to “If you liked the service we would appreciate a tip”. These messages are usually pretty standard. Well. not this tip jar! The message actually said, “TIPPING MAKES YOU SKINNY”. How creative and funny is that?! More importantly: How effective is that?!

Before I left, I chuckled a little at the message and put $2.00 in the tip jar.

  • What do you think of their approach to the tip jar?
  • Have you seen other funny statements asking for tips?
  • Have you ever seen a tip jar message that was NOT effective?

Are You a Buffet Person or Not?

Monday, May 12th, 2014

As many of you know, I love to eat (thanks Mom) and I pride myself on knowing where to go for food in many cities. Just because I “know where to go” doesn’t necessarily mean it’s a fancy restaurant…in fact, often, I love to go to a burger joint that some people might consider a “dive”. From time to time, these places include a buffet. Sometimes I go because I like the food, other times I’m after the quickness or variety of a buffet. When I started thinking about a buffet I came up with some interesting tidbits and thoughts I have about them.

  • I only go to a breakfast buffet if I’m traveling. Most of the time don’t eat much for breakfast (mostly oatmeal)…unless I’m on vacation
  • Sometimes, I’ll do a lunch buffet but it seems to always be Chinese food. I’d go to an Italian buffet but haven’t really found one in my travels. I was having a lot of business meetings at the Four Seasons because they had a great lunch buffet but a few weeks ago, the new management of the property eliminated their lunch buffet.
  • Rarely do I ever go to a dinner buffet, in fact, the only time I can remember recently going to one is when I was visiting my parents and we ate at their country club.
  • I have never gone to any of the buffets in Las Vegas.

    So those are my thoughts on buffets, Now it’s your turn!

It’s Almost Summer…Time to Answer These Quick Questions!

Friday, May 9th, 2014

I hope you’re having a great day! Time to take a break from your busy day and answer these five questions regarding your summer and travel.

Click Here to Answer!

Thanks for Participating!

Attention Baseball Fans, Does Pete Rose Get Your Vote for the Hall of Fame?!

Wednesday, May 7th, 2014

I have some great news! (Hypothetically) I have contacted Major League Baseball and they will allow the readers of this blog to vote on the next Hall of Fame ballot. Turns out, Pete Rose is the only name on the ballot.

The question is: Does the Major League leader for:

  • Career Hits (4,256)
  • Career Games Played (3,215)
  • Career At-Bats (14,053)
    …does he get your vote?!

    It’s well documented that Pete “Charlie Hustle” Rose bet on baseball and finally admitted to it a few years after he was banned from baseball. A few weeks ago, Pete celebrated his 73rd birthday and I started to wonder if he would ever be inducted into the Hall of Fame. Few can refute what he achieved on the field. Rose was an amazing player. He played hard, was passionate, competitive and probably truly optimized his skills. What is in question…is what he did off the field!

    • If you had a vote for the Hall of Fame, would you vote “yes” or “no” to “Charlie Hustle”?

I’m Collecting Something That is Free, Meaningful and Something That You Might Actually Want to Do

Monday, May 5th, 2014

Many readers of the blog know that I collect sports memorabilia. I collect anything from: baseball cards, signed baseballs and countless other things that I find interesting. Over the past 3-4 years, I have been collecting something that means far more to me than any memorabilia ever could. During my career, I have helped and mentored many people in the research industry and presented at many conferences; because of this, I tend to get a lot of thank-you notes and emails that contain very nice and personalized messages. These tokens of appreciation and kind words that I receive mean a great deal to me and as I was thinking about them, I came up with an idea. I’ve started a project called “LETTERS TO MY DAD” and I have started saving all of these letters, cards, emails etc…that I receive and will eventually put them into a book for my kids to have.

My parents saved things for me over the years such as letters I wrote to them when I was 10 years old at summer camp or the Mother’s Day cards I sent. A few years ago, they gave all of those things back to me so that I could look at it from a different perspective. It brought back great memories and put life into perspective a little bit more. I hope my “LETTERS TO MY DAD” book is special and holds a great deal of sentimental value to my kids. I hope to give them an added sense of who I am as a businessman in the research industry, perhaps adding a dimension of respect that they wouldn’t otherwise develop.

So, I ask you:

  • What do you think of my idea?
  • Are you doing something similar for your kids?
  • Did your parents collect things about you over the years and give them back to you?