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Attention Everyone! It’s All About Networking!

Over the past few weeks, I have fielded calls from family, friends & industry contacts and over the course of these conversations, they have asked me:

  • My opinion of Bentley College because his son is considering attending
  • If I had any extra tickets to the Byron Nelson golf tournament
  • What my thoughts were about a specific market research conference
  • For help getting their nephew a job in the IT industry
  • Advice on three research companies for interview purposes
  • Asking if I would be a reference for a job they’re in the final interview process for

      My last 10 conference presentations have all had one thing in common: Networking! I try to reinforce and give real examples of why staying connected and being a good networker is so important. Lots of people think that they can network when they need a job or something. Sorry, but that isn’t the case! At that point, it is almost too late! This is a business environment that we have been in for a very long time and for what is on the horizon, everyone needs to network, stay connected and know what is going on at all times!

      Sometimes people think that being a good networker is a bad thing, is intrusive, or it is taking advantage. To me, it really depends on how you approach the situation. Personally, being a great networker means that I can gain information as well. In fact, important information such as: How are companies doing in the market research industry? Who is hiring? What is the latest buzz in the industry? Which conferences should be on my radar?

      I think that being a great networker is a critical component to staying on top of what is going on and can clearly help make your company successful.

      • What do you think?
      • Do you think most people are comfortable with networking?
      • How important do you think this skill is?

          I look forward to reading your comments.

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