Attention Airlines: I Think This Is What You Should Do . . .

February 17th, 2010

Last month I had eight scheduled flights on American Airlines. Unfortunately four or exactly half of those flights were cancelled. As you are reading this you might be thinking:

  • He is very unlucky
     
  • He flies too much
     
  • The same thing happened to me
     
  • What’s your point?

After my last flight was cancelled and I was on my next flight, I started to think about how funny and ridiculous this was at the same time. More important what could the airlines do to help out the customers and soften the blow of another cancelled flight. I must admit I found comedy in my last cancelled flight (which was because of a mechanical problem) because the flight attendants made numerous announcements and basically were pleading with customers to take a later flight for a $500 travel voucher. Yes I think it is really funny that customers got $500 to take another flight from a flight that never left! Sorry I just wanted to share that with you.

Here is my idea – I think airlines should give out cards or something that they can keep track of how many cancelled flights a person has. After a certain number–maybe five–the traveler gets a free flight?

I realize that some of the cancellations are because of weather (only one out of my four) but lots of them are because of mechanical troubles.

What do you think of my idea?

  • Do you think the airlines would go for it?
     
  • As a frequent traveler do you like it?
     
  • Should it be a free flight after five cancellations or another number?
     
  • Do you not take a certain airline because of too many cancellations?

I look forward to reading your comments.

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Time To Work Together And See How Creative We Can Be

February 12th, 2010

WHILE I WAS ON THE TREADMILL GOING FOR A JOG
 
I THOUGHT OF A DIFFERENT AND CREATIVE TOPIC FOR TODAY’S BLOG

 

IN CELEBRATION OF A SPECIAL EVENT THAT IS A FEW DAYS AWAY
 
I THOUGHT WE WOULD WRITE A POEM TOGETHER FOR VALENTINE’S DAY

 

IT WOULD BE GREAT IF READERS WILL ADD
 
THEIR THOUGHTS AND WORDS–IF NOT I MIGHT BE SAD

 

SO THE RULES ARE EASY, JUST ADD A FEW LINES OR FOUR
 
AND THE NEXT PERSON WILL BUILD AND ADD MORE

 

SO NOW IT IS YOUR TURN TO TRY
 
PLEASE , PLEASE PLEASE DON’T BE SHY

 

WHO WANTS TO START US ON OUR WAY
 
THAT’S ALL FOR NOW I HAVE NOTHING MORE TO SAY . . .

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Five Things You Probably Don’t Know About Me . . .

February 10th, 2010
Merrill Dubrow
Man of Mystery

Yes you know I am a passionate baseball fan and love the Boston Redsox. Yes you know I have worked in marketing research for over twenty-five years. Yes you know I live in Texas and am very competitive. But five things you probably didn’t know:

  1. That I broke my collar bone not once but twice as a kid? The first time was playing street hockey and the second time was at the beach when I was buried in the sand standing up – yes standing up and when I tried to get out – well let’s just say that didn’t work out too well.
     
  2. I have two sisters–one who has been in the healthcare field and has the biggest heart in the world and the other one is in new business development and is better at sales than I ever have been!
     
  3. I lived in Deerfield, IL when I was 11 years old and still can remember going to the tennis courts and actually putting my hand under the fence and stealing tennis balls (certainly NOT proud of this) WHILE there was a game going on.
     
  4. I rarely drink and sometimes can actually feel the effects of liquor after 5 sips of a beer.
     
  5. The most famous person I ever had dinner with (by far) was Reverend Jessie Jackson. This was a few years ago in LA at Dantana’s and was an amazing experience. There were only six people at the table and he was very charismatic and charming.

Ok now you know a little more about me.

What about you sharing a few things about you that I don’t know or would be surprised to know?

I look forward to reading your comments.

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Attention Parents: Children And Mobile Phones – When Does That Combination Work?

February 8th, 2010

Recently I read a very interesting article about children and mobile phone usage. As my kids get older I have been thinking about when they should have a cell phone and for what purpose. Meaning to stay in contact with their parents, their friends, play games, listen to music or 20 other things?

Americans are beginning their "always-on" habits at a younger and younger age, according to the "American Kids Study" from Mediamark Research & Intelligence’s (MRI’s) as reported by eMarketer.

I was shocked to read that more than one-third of 10-to-11-year-olds in the US owned a mobile phone in 2009, compared with 20% in 2005. That is a huge increase over a 4 year period. Ownership among kids ages 6 to 11 rose from 11.9% to 20% over the same time period.

It was also interesting to read that in 2007, ownership among boys was 12.4%, while 18.6% of girls had a mobile phone. I assume this has more to do with security than maturity?
Penetration increased for both groups, but ownership among males increased faster, helping them catch up and narrow the gender gap to 18.3% versus 21.8%.

"Preliminary data suggests that boys and girls may use their phones differently," noted Anne Marie Kelly, SVP, marketing and strategic planning at MRI, in a statement. "Girls are more apt to make calls and send text messages while boys are more likely to instant message, access the Internet and download games, music and video."

  • What do you think is the perfect age for your child to have a cell phone?
     
  • Does it differ by gender?
     
  • Do you restrict their usage to certain times of the day?
     
  • What applications like texting, music, and games do you allow them to have?

I look forward to reading your comments.

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Quick Friday Humor: The Economy Is So Bad That . . .

February 5th, 2010
  • If the bank returns your check marked "Insufficient Funds," you call them and ask if they meant you or them.
     
  • Hot Wheels and Matchbox stocks are trading higher than GM and Chrysler.
     
  • Dick Cheney took his stockbroker hunting.
     
  • The Mafia is laying off judges.
     
  • Exxon-Mobil laid off 25 Congressmen.
     
  • Congress says they are looking into the Bernard Madoff scandal. So that means the guy who made $50 Billion disappear is being investigated by the people who made $1.5 Trillion disappear!
     
  • Do you have a funny ending to this sentence: "The Economy Is So Bad That . . ."

Please let me know if you chuckled at least for a few seconds?

Also what was your favorite?

I look forward to reading your comments.

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What Is Your Favorite Building You Have Ever Been In?

February 3rd, 2010

Last month the Burj Dubai opened its doors for the first time as the tallest building in the world. This structure stands at 2,684 feet – yes you heard that number correctly. I was totally amazed at how big it is certainly, but was really amazed and impressed that it is 955 feet taller than the world’s second tallest building–which is the Willis Tower in Chicago.

I started to think about buildings and structures and think about what are some of the coolest/nicest/most beautiful that I have ever been in.

Here are a few that I have on my list:

  • The Transamerica Pyramid in San Francisco is not only a beautiful structure but the view from the top floors is amazing.
     
  • The John Hancock Building. I truly love the structure and the fact that it towers above Lake Michigan. The views from the observatory are very special.
     
  • A few buildings that really aren’t that tall but I enjoy going to are The Wrigley Building in Chicago and St Patrick’s Cathedral in New York. I love the architecture and attention to detail that both buildings pose.

Now your turn:

  • What is the tallest building you have ever been in?
     
  • What building has the nicest view from the top floor?
     
  • What are some of your favorite buildings for architecture?

I look forward to reading your comments.

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What Is Your Prediction For The Super Bowl?

February 1st, 2010

Ok the final stage is set. We now know that the Indianapolis Colts will be playing the New Orleans Saints in the Super Bowl. The question is what will happen?

  • Will it be an offensive show?
     
  • Will Peyton Manning and Drew Brees each throw for over 300 yards?
     
  • Does Reggie Bush fumble or score 3 touchdowns?
     
  • Does Colston have a big day?
     
  • Does either defense step up to the plate and stop anyone?
     
  • Who do you think will be the MVP?
     
  • Who wins the game?

Ok, readers. I have obviously asked a lot of questions. Here is what I think will happen: Both offense units come out on fire. They score early and often and I could see the first quarter ending with a total of 21 points.  At the end of the day the Colts win 35-31 in a great game! The MVP will be the QB of course. Mr. Manning will throw for over 375 yards.

Ok your turn. What do you think will happen in the big game?

I look forward to reading your predictions.

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Would Love To Get To Know You A Little Bit Better – Take A 30 Second Fun Quiz

January 29th, 2010

This blog was started August 2006. During the last 3 1/2 years there have been over 7500 comments from 1100 different people. I am still amazed at how much I have learned over that period of time and how much I have enjoyed sharing information, thought and ideas.

I would love to get to know you a little better and have a quick 12 question quiz that asks you to pick between two different choices and will take you less than a minute to complete.

I think everyone will enjoy reading everyone’s answers.

Click here to take the quiz.

I look forward to reading your answers.

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I Have Over 800 Connections In LinkedIn – I Must Admit I Am Excited About That

January 27th, 2010

Like most of you I am on the social networking bandwagon. Yes I post on a blog, tweet, use Facebook and LinkedIn. Last week I noticed I got my 800th connection. First of all I am really excited about that! Here are a few reasons that I am excited:

  • Industry contacts are changing/losing jobs at a record pace and with LinkedIn I find out about it really fast
     
  • I can see what conferences people are attending in the future
     
  • I find that contacts in social networking communities respond faster than regular email. I actually tested this last month and sent out the same email to 20 people in LinkedIn and 20 regular emails. I was amazed that everyone responded on LinkedIn while only 55% responded through regular email.
     
  • In a fast and changing economy I find speed really important right now and I use LinkedIn to contact people about what is going on in the industry and the economy.
     
  • It’s a great prospecting tool for new business
     
  • It’s a great resource to find contacts you have lost touch with

Now your turn:

  • Do you use LinkedIn?
     
  • Do you like the community?
     
  • What changes or enhancements would you like to see them make?
     
  • How many connections do you have?

I look forward to reading your comments.

P.S. In case you were wondering, LinkedIn is not a CLIENT OF OURS AND DIDN’T PAY ME TO WRITE THIS BLOG.

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Attention Research Community: Would You Go Or Send Someone To This Conference?

January 25th, 2010

A few years ago when I was on the MRA National Board, we were discussing conferences and I tossed out an idea that I thought had some legs. The idea was a niche conference that focused on developing talent with people who have worked in the research industry for 5-10 years. Almost a superstar in training conference for people between the ages of 25-40. People who have tremendous potential and could benefit by going to a three day conference and be part of a small group of 40 people or so. The conference is similar to the CEO conference–just for a different group of people. The presenters would all be successful business executives from the industry and the topics could range from:

  • Being a GREAT leader
     
  • Presentation skills development
     
  • Understanding financials
     
  • Basic knowledge of running a company or division

That’s the concept. I really like it and really want to know what you think.

  • What do you think of the concept?
     
  • Would you attend or send someone on your staff?
     
  • Do you think the industry could support a conference like this?
     
  • Is the timing right for this conference?

I look forward to hearing your comments.

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