Where America Shops

(Where Merrill shops in yellow)

 

1ST Choice

2nd Choice

3rd Choice

4th Choice

5th Choice

Alcoholic beverages

Liquor store (44%)

Wal-Mart (16%)

Grocery store (14%)

Costco (10%)

Albertson (7%)

Athletic shoes

Foot Locker (30%)

Wal-Mart (21%)

Kohl's (14%)

Payless (13%)

JCPenney (13%)

Casual clothing

Wal-Mart (34%)

JCPenney (27%)

Target (23%)

Kohl's (15%)

Sears (13%)

Home products

Wal-Mart (54%)

Target (30%)

Sears (16%)

Home Depot (15%)

Kmart (13%)

Home technology

Best Buy (61%)

Circuit City (44%)

Wal-Mart (30%)

Internet (13%)

Target (12%)

Non-alcoholic beverages

Wal-Mart (38%)

Target (16%)

Albertson (12%)

Grocery store (12%)

Costco (10%)

Over-the-counter medications

Wal-Mart (65%)

Walgreens (33%)

CVS (32%)

Target (21%)

Rite Aid (12%)

Personal hygiene

Wal-Mart (62%)

Target (24%)

Walgreens (24%)

CVS (21%)

Kmart (14%)

Ready-to-eat/ non-perishable foods

Wal-Mart (52%)

Target (25%)

Kroger (12%)

Kmart (9%)

Sam's Club/ Meijer (7%)

SOURCE:  AlixPartners