Where America Shops (Where
Merrill shops in yellow)
|
1ST Choice
|
2nd Choice
|
3rd Choice
|
4th Choice
|
5th Choice
|
Alcoholic beverages
|
Liquor store (44%)
|
Wal-Mart (16%)
|
Grocery store (14%)
|
Costco (10%)
|
Albertson (7%)
|
Athletic shoes
|
Foot Locker (30%)
|
Wal-Mart (21%)
|
Kohl's (14%)
|
Payless (13%)
|
JCPenney (13%)
|
Casual clothing
|
Wal-Mart (34%)
|
JCPenney (27%)
|
Target (23%)
|
Kohl's (15%)
|
Sears (13%)
|
Home products
|
Wal-Mart (54%)
|
Target (30%)
|
Sears (16%)
|
Home Depot (15%)
|
Kmart (13%)
|
Home technology
|
Best Buy (61%)
|
Circuit City (44%)
|
Wal-Mart (30%)
|
Internet (13%)
|
Target (12%)
|
Non-alcoholic beverages
|
Wal-Mart (38%)
|
Target (16%)
|
Albertson (12%)
|
Grocery store (12%)
|
Costco (10%)
|
Over-the-counter medications
|
Wal-Mart (65%)
|
Walgreens (33%)
|
CVS (32%)
|
Target (21%)
|
Rite Aid (12%)
|
Personal hygiene
|
Wal-Mart (62%)
|
Target (24%)
|
Walgreens (24%)
|
CVS (21%)
|
Kmart (14%)
|
Ready-to-eat/ non-perishable foods
|
Wal-Mart (52%)
|
Target (25%)
|
Kroger (12%)
|
Kmart (9%)
|
Sam's Club/ Meijer (7%)
|
SOURCE: AlixPartners |