M/A/R/C Research pioneered the operation of telephone interviewing with its founding in 1965. We require the type of interviewer training, supervision, and monitoring that is necessary to deliver the high-quality data our clients have come to expect.

Our interviewers receive a minimum of 17 hours of initial training. Advanced training in executive interviewing and customer interviewing is also available. Interviewers are categorized into three levels based upon skills and then matched to projects rated at the same skill level or lower.

Interviewers are supported by supervisors who ensure that projects are worked according to specification and that interviews are monitored for quality control. We maintain a supervisory ratio of 8 interviewers to 1 supervisor. Additionally, each interviewer’s development is overseen by a trainer who is responsible for ongoing skills development.

Data quality is ensured through extensive monitoring of all interviewers. A minimum of 10% of each interviewer’s work is monitored. We encourage clients to monitor any time during the course of the project either on site or via connection to our computer system.

For additional information about the quality of our data collection, please at 800.884.MARC (6272).