In order to share learning, M/A/R/C’s marketing scientists and researchers document innovative methodologies and techniques in case studies, white papers, and conference presentations.

This Web site provides just a few of the detailed case studies that we would be proud to send you. Please for case studies that specifically address your needs.

	A M/A/R/C Case Study - Brand Tracking for Casual Dining
	M/A/R/C helped a casual dining restaurant chain enhance its ability to assess and manage competitive positioning.
	A M/A/R/C Case Study — Evaluating and Forecasting a New Product Extension
	M/A/R/C helped an electronics manufacturer determine the viability of its new product line and the best strategy to maintain its leadership.
	A M/A/R/C Case Study — Forecasting Sales for an Innovative QSR Product
	M/A/R/C helped a national Quick Service Restaurant chain estimate sales volume and optimize new menu items.
	A M/A/R/C Case Study — Insights for Preemptive Pharmaceutical Market Strategies
	For a major pharmaceutical firm, M/A/R/C uncovered insights about marketplace changes for the client's drugs as well as preemptive strategies focused on maximizing share of category revenue.
	A M/A/R/C Case Study — Competitive Retaliation Strategy in CPG
	Through retaliation-focused research, M/A/R/C helped a leading salty snack manufacturer win back customers who had been wooed away by a competitive brand.
	A M/A/R/C Case Study — Customer Acquisition and Retention in Financial Services
	A M/A/R/C Research team helped a regional bank gain an understanding of its position in a highly competitive market and pinpoint strategic actions to retain and acquire customers.