"I have worked with M/A/R/C since the early 90's. My contact all this time has been Danita Norman. She has become the best professional and friend that anyone could ask for. I can rely on her for an objective view of whatever business problems are presented.

She always offers better ways to do things and asks the right questions to make sure the research we are conducting will get the results we need to answer a business question.

I have met what I call "the back room" of creative and thorough mathematical folks through Danita. I truly appreciate what they bring to the plate. When I want a complete solution to a research problem, I feel very confident that M/A/R/C will put all its various talents together to provide a sophisticated answer.

The latest project is ongoing. We needed loyalty that was prioritized and actionable and tied to market share. The partnership developed between HP and M/A/R/C was remarkable and very rewarding. Tony Amador and Dustin Cannon, along with Danita, have all added and adapted modules for the strongest piece of research ever. It is considered a best practice in HP and rivals anything that is also called "loyalty" research. It took a year to put all the bits and pieces together for a complete look. Each step added more value and gave HP a better solution."

"Amy Barrentine and her team are my key partners for volume forecasting, specifically for PepsiCo. They do an outstanding job of applying the rigor of the Assessor tool with the delicacy of understanding a nuanced business. And, they get results -- outstanding accuracy and credibility that helps my clients make sound decisions.

I never cease to be impressed with the MARC Assessor team's ability to grasp our business needs and adapt their tool to the job. This sets them apart from other forecasters who rigidly rely on what's been done before and it contributes to the MARC team's overall accuracy rate, which is outstanding. The collaboration required to do this is additionally reflected in the flexibility of modeling both initially and in response to questions on the back end."

"Taco Bell has been relying on M/A/R/C Research for high quality work on our QSR Tracker since 1991, and I have personally been working with M/A/R/C since I joined the company 6 years ago. I have honestly considered it a pleasure to work with Gwen Amador for the majority of those years; she has set a new standard that few other research firms or client service personnel will ever achieve. I have learned that I can expect nothing less than complete professionalism from Gwen, along with a strong thinking partner, high quality work, and a friendship that makes work fun.

Thanks to the leadership of Gwen and the entire M/A/R/C team, I was able to lead Taco Bell through the creation of a new tracker in 2002, and the complicated transition of our original tracker from phone to online early in 2004. I am not the one who can take credit for the fact that the transition was managed spectacularly, the timeline managed without a slip, and the online launched smoothly. Following an overlap period we are now fully functioning on the online tracker and I am thrilled that we made the switch with the help of our partners at M/A/R/C. Our tracker is considered the "gold standard" among our 5 restaurant brands and has even been adopted by a second brand due to the quality and value of the M/A/R/C online product that Taco Bell had running.

I truly look forward to working with Gwen and the M/A/R/C team for years and years to come!"