M/A/R/C® perceptual maps reveal:
View the video describing the power of using a Bi-plot map.
Understanding brand performance, brand similarity, attribute similarity, and attribute importance is only the first step in leveraging the power of a Bi-plot map. Market Bi-plot maps also are useful in providing solutions related to:
- Brand positioning versus the competition
- Line extensions
- Identifying white space and unmet needs
- Segment-specific messaging
With the power of a Market Bi-plot map and experienced consultants, M/A/R/C® can help identify and provide solutions to help move your brand to the next level.