M/A/R/C Research created MEASURE to explore how various factors impact the retail shopping experience.

The studies have uncovered the impact of factors like wait time, cleanliness, and availability of sale items. The information is gathered via an online survey of shoppers from eight categories: grocery, drug, consumer electronics, office supply, mass merchandise, department, home improvement, and club stores.

The first issue of MEASURE was published in March 2007. Subsequently, we have published five additional issues with this edition, "A Minute's Difference" bringing the total to six.

To receive a complimentary copy of the latest issue of MEASURE, fill out the request form below to be added to our mailing list. You will continue to receive future reports as they are available.