Flexibility is a hallmark of Assessor - whether it's evaluating the impact of multiple marketing plans, assessing the volumetric implications of various pricing and promotion strategies, determining the appeal of proposed product/packaging configurations, or gauging the effect of competitive response scenarios. Our approach to optimization couples the predictive volumetrics of Assessor with the optimization power of choice to deliver the projected in-market impact of alternative in-market executions.
Use Assessor Optimization when there's a need to determine:
- Most preferred product/service features or bundles
- Impact of pricing options on market share
- Relative importance of alternative features to customers
- Impact of competitive response