Diagnose concept potential to activate consumers in-market. M/A/R/C®'s Rapid Results scores concepts on Activation Potential, assessing individual concept strength across a series of key decision criteria and steering optimization through insightful diagnostics.
The key metric, an estimate of Activation Potential, is grounded in learnings from M/A/R/C®'s ASSESSOR® forecasting methodology, proven to be predictive of in-market behavior.
Layer on additional analysis to investigate detailed strengths and weaknesses, concept substitutability, pricing strategies and the impact of varieties on concept appeal.
- Activation Potential & Key Drivers
- Concept Scorecard
- Activation Skews
- Concept Perceptions
- Concept Heat Map
- Open Ended Questions
- Price Sensor
- Line Item Analysis