M/A/R/C®


Rapid Results


Diagnose concept potential to activate consumers in-market. M/A/R/C®'s Rapid Results scores concepts on Activation Potential, assessing individual concept strength across a series of key decision criteria and steering optimization through insightful diagnostics.

The key metric, an estimate of Activation Potential, is grounded in learnings from M/A/R/C®'s ASSESSOR® forecasting methodology, proven to be predictive of in-market behavior.

Layer on additional analysis to investigate detailed strengths and weaknesses, concept substitutability, pricing strategies and the impact of varieties on concept appeal.

What's included:

  • Activation Potential & Key Drivers
  • Concept Scorecard
  • Activation Skews
  • Concept Perceptions
  • Concept Heat Map
  • Open Ended Questions
  • Substitutability
  • Price Sensor
  • Line Item Analysis
For more detail Click here.



We've provided an overview of our approach, please contact us so we can address your specific objectives.