Face-to-Face Interviewing

Does the research need necessitate collecting an immediate reaction?

If so, we intercept consumers in stores and at events - grocery, c-store, mass-merch shoppers, concert attendees, or fair, stadium or trade show visitors. Frequently employing portable devices to gather opinions - feedback can be collected during a promotion or event.

Do you need a reaction after respondents see, feel or taste the product? Is the respondent task so complex that online execution is not pragmatic?

We have partnered for years with the highest quality mall-intercept facilities. When in-person interaction or review of stimuli is integral to the evaluation process, we know who to call for representative intercepts, screening and, when necessary, product placement.

We've provided an overview of our approach, please contact us so we can address your specific objectives.