M/A/R/C® pioneered Internet interviewing in 1995. Since then, we have designed, migrated, and executed more than a million and a half online surveys. We have combined our extensive research expertise with our experience as a technology leader to understand the sampling, design, and analytic issues unique to the online mode of interviewing.
When Internet interviewing best meets the requirements of the research need, we offer:
- Internet sampling sources appropriate for reaching the targeted respondents, including: panels, email databases, and client-supplied customer lists
- Quilting of multiple sample sources for hard-to-reach target respondents
- River sample that ensures consistent sample representation over time
- Multi-mode executions to represent respondent targets under-represented through a single source
Our Internet solutions adhere not only to the Internet standards of The Council of American Survey Research Organizations (CASRO), but also to our own privacy and security protocols.