Online Interviewing

M/A/R/C® pioneered Internet interviewing in 1995. Since then, we have designed, migrated, and executed more than a million and a half online surveys. We have combined our extensive research expertise with our experience as a technology leader to understand the sampling, design, and analytic issues unique to the online mode of interviewing.

When Internet interviewing best meets the requirements of the research need, we offer:

  • Internet sampling sources appropriate for reaching the targeted respondents, including: panels, email databases, and client-supplied customer lists
  • Quilting of multiple sample sources for hard-to-reach target respondents
  • River sample that ensures consistent sample representation over time
  • Multi-mode executions to represent respondent targets under-represented through a single source

Our Internet solutions adhere not only to the Internet standards of The Council of American Survey Research Organizations (CASRO), but also to our own privacy and security protocols.

We've provided an overview of our approach, please contact us so we can address your specific objectives.