M/A/R/C Research is excited to have you join us for the Consumer Understanding Summit, a premier market research event, on July 19, 2007 right here in Dallas.

This enlightening half-day event highlights consumer based learnings from four industry perspectives and showcases Kelley Styring’s insightful revelations from her soon to be released book, "In Your Purse: Archeology of the American Handbag".

Featured Keynote Speaker:

Kelley spent more than a hundred hours interviewing women and sorting through their purses. What she found among the lipsticks, cell phones, and gum wrappers was billions of dollars in revenue opportunities for marketers. Styring will discuss the first qual-quant study that focuses on both the contents and the context of a woman’s purse.

Also Presenting:

Bill Glenn — Vice President, Strategic Insights and Analytics, The Marketing Arm

An Understanding of Consumers from the Streets