M/A/R/C® Research and The Integer Group® (an Omnicom sister-agency) have partnered to create the checkout.

This publication, formally called MEASURE, will provide an enhanced view of the in-store experience.

This issue of the checkout looks at how shoppers use traditional tools, such as shopping lists, in the new economy.

To receive a complimentary copy of the latest issue of the checkout, fill out the request form below to be added to our mailing list. You will continue to receive future reports as they are available.