Our comprehensive market landscape offering details the pertinent behaviors, attitudes, and perceptions related to your category. We help you understand both the System 1 and System 2 factors that drive decision-making and lay out a complete assessment of the competitive situation. M/A/R/C® provides a clear perspective so that you can successfully optimize your strategic and tactical planning.
Learn what key audiences think, feel, and do – and why unmet needs
M/A/R/C® has a broad range of qualitative and quantitative approaches that delve deep into the attitudes, emotions and behaviors of those who impact your business. Our professionally trained qualitative experts are skilled at getting an in-depth perspective of the marketplace that comes "straight from the customer's mouth".
Uncover and capitalize on unmet needs
Pinpointing marketplace gaps in meeting consumer needs is one thing. Identifiying strategies to successfully address them is another. M/A/R/C® is your partner for needs identification and white space innovation.