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A total-scope solution for every stage in product development The Assessor family of research tools enhances your ability to nurture ideas, maximize future revenues, and deliver superior in-market performance. And each phase of work builds on the last, so you’ll always have the insight needed to leverage decision making — at every development stage. |
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Use the graphic below to choose one of Assessor’s early stage development tests, full-proposition tests, or optimize an offering, and have confidence you will get reliable results and the insight that lets you turn ideas into stars.
Proven and Unbounded
Developed at MIT and honed at M/A/R/C®, the Assessor forecasting model has been successfully applied to more than 2,000 forecasts — with remarkable results. In fact, Assessor’s full-proposition tests have an accuracy record of ± 10% on 90% of validation opportunities.
What set Assessor apart from the competition?
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Assessor uses key consumer decision-making variables, including trade-offs versus competitive offerings, to calibrate consumer response and reflect true marketplace behavior. | |
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Assessor’s logic-driven model adapts well across industries and geographies as well as in emerging and established categories, enabling the projection and differentiation of both daily and once-in-a-lifetime purchases. | |
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For products and services subject to layered consideration and purchase, Assessor captures and integrates multiple decision makers in order to deliver a more accurate forecast. |
Assessor solutions for specialized industries
Assessor offers an industry-specific solution for multiple market segments, including pharmaceuticals and business to business.
Pharmaceuticals:
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Assessor Rx uniquely combines patient and physician influence to capture the underlying dynamics driving selection. | |
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Third-party impact (for example, medical insurers) can be incorporated to account for external factors affecting choice. | |
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Successfully applied to Rx, OTC, and brands coming off patent. |
Business to business:
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Assessor uniquely combines response from multiple decision makers to simulate the actual purchase process for large capital expenditures. | |
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Successfully applied to telecommunications, financial services, and technology products. |
Innovative products:
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Assessor applies diffusion modeling, including information selling and future conditioning, to model the differential adoption curve associated with highly innovative, unique products. | |
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Successfully applied to innovative computer, photography, telecommunication, and home entertainment products/services. |
Assessor value-adds
In addition to key decision-driving information included in full-proposition tests, Assessor can easily be adapted to deliver:
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TURF Analysis for line/SKU optimization | |
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Diffusion modeling including information seeking | |
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Future conditioning to predict the adoption of highly innovative products |
Whether you need to "green light" ideas early, fully evaluate promising concepts, assess the sales and market potential of your developed offering, or optimize your marketplace strategy, Assessor can answer your marketing needs.
For case studies, or a proposal featuring an Assessor solution, please at 800.884.MARC (6272).