Assessor Concept Screen

Assessor Concept Screen utilizes targeted metrics from full-proposition testing to identify ideas meriting further consideration and development by:

	Utilizing robust measures to identify winning ideas early in the concept phase.
	Testing product concepts against multiple measures, leading to a more sensitive forecast.
	Providing trial potential based on multiple measures that go beyond purchase intent.

Assessor Concept Test

For those looking to discover the opportunity within a chosen concept, Assessor Concept Test forecasts the potential size of an opportunity by:

	Forcing consumers to consider test propositions within the consumers' consideration set.
	Providing an in-depth profile of potential brand triers for targeting launch support.
	Delivering a preliminary sales estimate.