New and improved offerings provide companies a crucial lifeline to future revenue streams. Whatever the development stage of your product or service, whether for new offerings, line extentions, or re-stages, M/A/R/C's Assessor family of offerings enhances your ability to nuture ideas, maximize future revenues, and deliver superior in-market perfomance.

Assessor is a proven system, well-known throughout the industry for its accuracy in forecasting sales volume potential for both new and established products and services across a wide range of categories and industries. A key strength of Assessor is its check-and-balance system that utilizes multiple models to generate sales estimates.

Our self-calibrating trial and repeat model broke the mold of earlier STMs by evaluating individual respondents, looking for consistency on both attitudinal and behavioral measures, thus eliminating the adjustments that are needed when these measures are assessed independently. Our proprietary preference model, developed at MIT, evaluates the test product within a relevant competitive context. Results from this are used to provide insight on the test brand’s share of buyer’s volume (share of requirements, depth of preference), as well as comprehensive Sources of Business analysis. This multiple-model, self-calibrating approach makes Assessor applicable for all channels and categories — a problem for many of our competitors.

Whether you are early in the decision-making process or ready to commit large capital expenditures, Assessor’s family of offerings has the tools to ensure you are making the right decisions.

Our seasoned staff has a wealth of experiences and expertise upon which to draw, developed from an average of 19 years in marketing research, of which more than a decade has been spent working in Assessor. Likewise, M/A/R/C is a pioneer in the industry, celebrating its 40th year in 2005. All of this gives us the ability to provide you with more than just a forecast — you'll receive thorough diagnostics into your products' strengths and weaknesses and actionable insight into the future.

For case studies, or a proposal featuring an Assessor solution, please at 800.884.MARC (6272).