MarketLink provides the most robust approach available for understanding the drivers of loyalty and competitive advantage and, importantly, for quantifying the precise link that exists between these drivers and shifts in market share.

Armed with this new level of insight into future market outcomes, management teams have a preview of potential growth opportunities and can determine where best to invest based upon an assessment of market share impact. With MarketLink in action, management can act now to ensure brand leadership in the future.

In the real world, brands battle for leadership within a competitive context. Consequently, the ultimate measure of a brand’s strength is its ability to be chosen, early and often, over competing brands. Utilizing a proven model for brand preference which is predictive of shifts in market share, MarketLink reframes the linkage of brand performance metrics to market outcomes with a degree of precision and subsequent actionability unavailable with conventional approaches.

MarketLink leverages the core learning and metrics of M/A/R/C’s Assessor® new product development and forecasting system — proven to deliver within ± 10% on over 90% of validated forecasts — to determine your brand’s share of preference relative to competitive brands. This proprietary model of preference share is common to all MarketLink solutions and is at the heart of their improved precision and predictability.

The path to the future comes with a map. Whether your need is fortifying overall brand health, improving customer loyalty, or targeting ideas for further brand development, MarketLink solutions are designed to provide a framework for identifying brand development opportunities and deciding which are the best to invest in.

For case studies, or a proposal featuring a MarketLink solution, please at 800.884.MARC (6272).