M/A/R/C’s comprehensive menu of qualitative fielding methodologies enables us to select the optimal strategy to meet your business objectives.

		In person
			Focus Groups
			IDIs
			Mini Groups: Dyads, Triads, Quads
			Ethnography/Observation
		Online
			TeleWebs
			Discussion Boards
			Live Text Chat
		Telephone
			TeleDepths
			TeleGroups

When selecting the optimal fielding methodology, M/A/R/C’s qualitative consultants thoroughly evaluate research methods, taking into consideration the key differences of each method and its impact on the end result, meeting business objectives. Some of these considerations include:

		Groups vs. One-on-ones
		In-person vs. Phone or Web
		Snapshot vs. Temporal
		Traditional vs. Observational
		Respondent Factors

A M/A/R/C Qualitative Research Consultant will be happy to discuss specific methods most appropriate to meeting your research objectives.

For more information about M/A/R/C’s qualitative services, please at 800.884.MARC (6272).