Assessor Optimization

Flexibility is a hallmark of Assessor — whether it’s evaluating the impact of multiple marketing plans, assessing the volumetric implications of various pricing and promotion strategies, determining the appeal of proposed product/packaging configurations, or gauging the effect of competitive response scenarios. We've enhanced our abilities in this area by combining the volumetric results of Assessor with the adaptability of Choice design, allowing you to optimize your total proposition at a relatively low cost and measure the bottom-line impact of considered alternatives.

Assessor Optimization Enhancing Propositions/Offerings Use Assessor Optimization when you need to determine:   Most preferred product/service features or bundles   Relative importance of each feature to customers   Impact of price or feature changes on choice/market share   Impact of competitive response

For case studies, or a proposal featuring an Assessor solution, please at 800.884.MARC (6272).