M/A/R/C’s Qualitative Services Division is a key component of our clients’ strategic decision making. By employing highly specialized methodologies, our dedicated team of qualitative experts provides direction and insight for a wide variety of industries with myriad objectives.

Depth of Experience

M/A/R/C’s moderators are deeply rooted in qualitative experience, reflected in their delivery of rich insights and actionable information necessary to direct clients’ strategic efforts.

Whether eliciting underlying customer needs, laddering down to consumer emotions about a product, or evaluating reaction to a new concept, M/A/R/C’s moderators rely on years of experience and training, formal and on-the-job, to successfully meet clients’ objectives.

M/A/R/C’s Qualitative Division is built upon a foundation of extensive work with a wide variety of industries.

By uniquely catering to specific industries, M/A/R/C ensures the research is maximized and the objectives thoroughly met. Each project passes through a fundamental consultative step, headed by qualitative experts with relevant industry experience.

Breadth of Methodologies

M/A/R/C’s approach to serving our clients is to directly align your qualitative research objectives with your business objectives. Our qualitative expertise spans a wide cross-section of study types including:

		New product and concept viability
		Communication messages development
		Product positioning and repositioning
		Brand equity insights
		Hypotheses building
		Elicitation of consumer needs and attitudes
		Attribute generation for design of quantitative surveys
		Exploration into understanding quantitative outcomes

Our team of professional moderators is the culmination of expertise in a comprehensive list of research methodologies and specialized products.

In person   Focus Groups   IDIs   Mini Groups: Dyads, Triads, Quads   Ethnography/Observation     Online   Telewebs   Discussion Boards   Live Text Chat     Telephone   TeleDepths   TeleGroups

Customer VoicesSM   OptiMARCSM   ShareSM Patient Investigations   StoryBuildSM Message Testing   War Games/Argument Testing   WebLab

Dedicated Qualitative Team

M/A/R/C’s Qualitative Team ensures every project is handled fully by specialists in qualitative investigation, analysis and reporting.

Study after study, clients rely on the consistency of M/A/R/C’s insightful, "Executive Ready", actionable reports. Thus, M/A/R/C has developed a loyal following of companies seeking solid service across all aspects of a qualitative research project.

For more information about M/A/R/C’s qualitative services, please at 800.884.MARC (6272).