Assessor Simulated Test Market (STM)

Know what you are investing in before you make the large capital expenditures for a new product. With an unsurpassed historical accuracy record of ± 10% on 90% of validated case studies, you can rest assured you are making the right decisions when Assessor’s Full-Proposition Simulated Test Market is applied.

Assessor STM combines all the proven analytic methods and modeling tools necessary to evaluate and optimize the market potential of a developed offering.

Assessor Simulated Test Market Full-Proposition Forecasting Use Assessor STM to determine:   Sales forecast/impact of marketing reach   Source of business, ranked incrementally   Brand trier profiles   Trial motivation/concept appeal   Image diagnostics If there is a product or service available, Assessor STM can determine:   Repeat potential/customer profiles   Share of requirements estimates   Penalty analysis   Product optimization/diagnostics

For case studies, or a proposal featuring an Assessor solution, please at 800.884.MARC (6272).