M/A/R/C’s approach to serving our clients is to directly align your qualitative research objectives with your business objectives. Our qualitative expertise spans a wide cross-section of study types, including:

		New product and concept viability
		Communication messages development
		Product positioning and repositioning
		Brand equity insights
		Hypotheses building
		Elicitation of consumer needs and attitudes
		Attribute generation for design of quantitative surveys
		Exploration into understanding quantitative outcomes

As a first step in meeting research objectives, M/A/R/C selects the most appropriate moderator for the project. M/A/R/C considers moderator selection a critical aspect of our qualitative services. Moderators are chosen based upon product/market knowledge, experience with audience type and methodology, and “client fit”. Our team of carefully selected moderators is experienced in delivering on M/A/R/C’s qualitative products:

		Customer VoicesSM
		OptiMARCSM
		ShareSM Patient Investigations
		StoryBuildSM Message Testing
		War Games/Argument Testing
		WebLab

For more information about M/A/R/C’s qualitative services, please at 800.884.MARC (6272).