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Research Industry Suffers a Big Loss

Unfortunately, I received some very bad news yesterday. Robert S. Shulman, Chairman and CEO of Markitecture, passed away. Robert had a very storied career. Years ago, he was CEO of Yankelovich, Clancy and Shulman and co-founder and CEO of Copernicus. He has over 30 years of consulting experience in new product marketing, strategic market planning and brand development.

Robert was also a Professor of Marketing at the Graduate School of Business, Columbia University. He is the co-author of a number of books including: Simulated Test Marketing, Marketing Myths that are Killing Business and The Marketing Revolution.

I had the privilege of knowing Robert for over 20 years. In fact Yankelovich, Clancy and Shulman was my first client when I worked for Field Facts way back in 1985. Robert without question was one of the most intelligent people I have ever met in my life. I can still recall a number of stimulating discussions with him regarding the research industry, the N.Y. Yankees and of course his family.

Robert was a very giving person and was on the boards of Immokalee Foundation for Children, the Conservancy of Southwest Florida, Self Development Corp., Smokenders, Save the Sound, Ocean Conservancy, Temple Shalom and the Westport Arts Center.

To the Shulman family, our thoughts and prayers are with you during this difficult time.

To Robert, we miss you already.

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