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Archive for February, 2007

Trust Me, You Have to Go!

Monday, February 5th, 2007

Yes, I travel a tremendous amount. No, not all of my travel is fun. And no, I don’t look forward to every trip. I will admit that I love going to LA, Las Vegas, San Francisco and Scottsdale AZ. Why you ask?

  • Is it because my college roommate lives in LA?
  • Is it because I love to play tennis in Scottsdale?
  • Is it because I really, really like to look at the seals at Fisherman’s Wharf in San Francisco?
  • Or is it because I love the excitement of Las Vegas?

Even though all of those things are true, I love to go to those cities because the second I get off the plane, collect my bags, and get my rental car, my next stop is In-N-Out Burger. Ok I said it out loud! With a little over 200 stores they are mainly on the west coast and haven’t made it to Texas–hence one of the main reasons I jump off the plane and head right to the restaurant.

Yes I love the food there! Yes it is fast food–not fine dining. Yes the menu is very limited. For those of you who haven’t been there I believe there are fewer than 6 menu items. The food is fresh – why? Because there are no freezers, everything tastes great. From the French fries that are cut in front of you to the double double that is fantastic. There is a secret language that people who frequent know. I’m still a rookie so I don’t know many of the words other than “animal style” which I believe means grilled onions.

If you haven’t gone, you need to. It’s that good. If you go on my recommendation and you don’t like the food, I will personally refund your money. One thing you should know: it doesn’t matter if you go early or late. There is always at least a 20 minute wait. The staff is always friendly and the food is so good that I don’t mind waiting 30 minutes if need be. In my opinion they really know how to cook a burger and they have almost 60 years of practice.

I am sure other people have the same urge and other restaurants that they would recommend.

I look forward to hearing from you and visiting your favorite ones.

I Would Bet this Award Would Look Great in Your Office

Friday, February 2nd, 2007

When I go into my home office, one of the first things I see is my 1970 Baseball Peanut Champs Trophy. Yes I still have the trophy! Yes the trophy is 25 years old! You can stop laughing now. Like most, I like to win trophies and awards. To me it usually represents a team coming together and accomplishing a goal. And the trophy or award usually represents a lot of hard work.

The 2007 EXPLOR Award honors exemplary performance and leadership in online research, showcasing innovative uses in both qualitative and quantitative methods. The award started in 1999 and some of the past winners and finalists include highly regarded companies such as Intel, Hershey, IBM, Unilever, Honeywell, Masterfoods USA, Frito-Lay, and Eli Lilly & Co. In 2006, the EXPLOR Award honored Frito-Lay and research partner, Decision Insight for “Virtual Ethnography.”

Two key elements of EXPLOR are:

  1. The award honors the most innovative applications of technology within all contexts of research.
  2. Award entries may be submitted by either research companies or client organizations, as long as they highlight a client-specific research application and are presented by the client.

Applications are reviewed by an expert judging committee and the top four award finalists will be chosen to present at the AMA’s Annual Marketing Research Conference in Las Vegas, NV, in September 2007. All finalists will be honored with a beautiful piano wood plaque and recognition. The exquisite Lundberg glass globe trophy will be awarded to the top winner which will look great in your office and no doubt look better than my 1970 Baseball Peanut Champs Trophy.

The deadline is only 26 days away. Entries are due no later than February 28, 2007. Entry forms are available at
http://www.marketingjournals.org/clara/cfps/EXPLORSubmissionForm_2007.doc

If you have any questions or need additional information please email Award Chair, Beth Rounds. Her email address can be found on the form mentioned above.

Good luck to everyone who enters!