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How did your car rate? Mine did ok.

Over the years cars have become less and less important to me. I remember when I was a twenty-something driving a Mitsubishi Starion and not only enjoyed the car loved looking at it. Now — not so much. A car to me gets me from point A to point B. I don’t drive a ton of miles probably because I fly a lot.

I do need a car that is reliable and over the years I have been very fortunate and haven’t been stranded many times. I was reading a research study that I thought was interesting and wanted to share it with you.

The American Customer Satisfaction index survey, released September 10, 2007, questioned 11,312 vehicle owners by telephone from April through June and had a margin of error of plus or minus 2 points

The consumer satisfaction rate for vehicles rose 1 point this year to a score of 82 out of 100, a record in the 12-year history of the University of Michigan’s American Customer Satisfaction Index.

Everyone wants to be number one and according to this research study

….Drum roll please…

Toyota Motor Corp.’s luxury Lexus is number one with a score of 87.

Rounding out the top five were:

  • BMW
  • Buick
  • Cadillac
  • Lincoln/Mercury

While Chrysler’s Jeep was the worst performer in the survey, with a score of 75.

How They Ranked

Company Brand Score
Toyota Lexus 87
BMW BMW 86
GM Buick 86
GM Cadillac 86
Ford Lincoln/Mercury 86
Honda Honda 84
Toyota Toyota 84
Hyundai Hyundai 83
Mercedes-Benz Mercedes-Benz 83
GM GMC 82
GM Chevrolet 82
GM Saturn 82
Average All Makers 82
Nissan Nissan 80
GM Pontiac 80
Chrysler Dodge 80
Volkswagen Volkswagen 80
Ford Ford 80
Chrysler Chrysler 79
Mazda Mazda 78
Kia Kia 78
Chrysler Jeep 75

SOURCE: American Customer Satisfaction Index, University of Michigan

Since I drive a BMW, I was happy that my car was number two on the list. I was a little surprised that Buick was rated that high and Mercedes-Benz wasn’t in the top five.

  • Where does your car rate?
  • Where there any surprises on the list for you?

I look forward to hearing your comments.

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