M/A/R/C®
Search the blog:

Which Of These Public Market Research Companies Are You Going To Buy Stock In?

Recently I was reading a chart with US Public Market Research Companies and their 2007 results vs. their 2006 performance.  Here are the results:

Arbitron  -4.3%
Brainjuicer  +8.2
Comscore  +45.6
Confirmit  +5.3
GFK Group  -16.7
Greenfield Online  +.2.2
Harris Interactive  -15.5
IMS Health  -16.2
Intage Inc  -8.7
Ipsos Group  -28.7
Macromill  -50.7
National Research Corp  +18.9
Research Now PLC.  -25.7
Taylor Nelson Sofres PLC  +3.2
Toluna PLC  -10.1
YOUGOV LTD  -34.2

See a trend? Of the sixteen companies, six had an increase from 2006. Only two of those companies had double digit increase in their stock price. Of the ten companies whose stock price went down in 2007, eight of them lost over 10%. That to me was pretty amazing. Based on this graph there are lots of questions:

  • What is going on?
     
  • Will this trend continue?
     
  • Once you get to a certain level, can you really grow the company to have success year over year?
     
  • Is this an opportunity to buy a stock at a good value?

What do you think? What does this graph tell you about our industry?

I look forward to reading your comments.

10 Responses to “Which Of These Public Market Research Companies Are You Going To Buy Stock In?” - Leave a Reply






Thank you for your comments. If you would like to sign up for your picture to be displayed next to your comments, click here to go to gravatar.com